Marketing Planning Assignment : Huawei

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Added on 2021-04-24

Marketing Planning Assignment : Huawei

Added on 2021-04-24

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Running head: MARKETING PLANNINGMarketing PlanningName of the Student:Name of the University:Author’s Note:

Marketing Planning Assignment : Huawei_1

1MARKETING PLANNINGTable of Contents1.0 Marketing Strategy of Huawei Company..................................................................................22.0 Market segmentation.................................................................................................................32.1 Market Segmentation using STP Analysis............................................................................32.2 What is bought and why?......................................................................................................42.3 Primary and Secondary Segmentation...................................................................................53.0 Market targeting and Differentiation.........................................................................................53.1 Niche Strategy.......................................................................................................................54.0 Positioning.................................................................................................................................64.1 Positioning Statement and Company Message......................................................................65.0 Product Pricing Strategy............................................................................................................75.1 Competitor Pricing and Huawei’s Pricing.............................................................................75.2 Future Huawei Brand Extension............................................................................................7Reference List..................................................................................................................................8

Marketing Planning Assignment : Huawei_2

2MARKETING PLANNING1.0 Marketing Strategy of Huawei CompanyProductTelecom networks including technologies and solution like mobile andfixed soft-switches, multimedia subsystem, internet protocol andothersTelecommunication equipments required for building and operatingequipmentsNetwork integration service, consulting and engineering serviceWireless modems, USB, mobile handsets, video products, Wi-Fi,wireless gateway and many morePrice Huaweiset prices for products and services based on the product range,prevalent market condition and economic condition of a countryMostly follows competitive pricing policy for beating the market conditionCharges high prices for some innovative and new products and servicesFollows elastic pricing policy and provide discounts towards gatheringhuge customersPlaceHuaweioperates in more than 170 countries having R&D department in allaround the world It has built almost 1500 networks and serve almost 33% of total world’spopulationWide global distribution network leads to smooth product and servicedelivery to the customersCustomers can also avail Huawei‘s products and services through itswebsitePromotion Huaweiuses Omni channels for promoting its products and servicesUses mass media like TV commercials, radio, print for promoting productsand services to customer groupUses Digital media and Social media like Facebook, Twitter, Instagram forpromotionTable 1: Marketing Strategy of Huawei(Source: Yan, Wang and Xiong 2017)2.0 Market segmentation2.1 Market Segmentation using STP AnalysisGeographicUrban AreaAge: 20-60 YearsIncome: Medium to High income group customersOccupation: Business persons, job holders,

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