Understanding Marketing Principles and Practices

The provided assignment content consists of 14 articles and one online source related to marketing theory and practice. The articles cover various topics such as flexible business models, entrepreneurship marketing, young consumers' innovativeness, brand attitudes, marketing mix, high-technology products, strategic planning, consuming spirituality, environmental attitude, and market performance. The sources include academic journals like Journal of Marketing Research, European Journal of Marketing, and International Journal of Retail & Distribution Management, as well as books from SAGE and Routledge.

MARKETING PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Reviewing the changing perspective in marketing planning................................................1
1.2 Evaluating an organisation’s capability for planning its future marketing activity.............2
1.3 and 1.4 examine techniques for organisational auditing and for analysing external factors
that affect marketing planning....................................................................................................3
TASK 2............................................................................................................................................8
2.1 Explaining the main barriers to marketing planning.............................................................8
2.2 Explaining how organisation may overcome barriers to market planning...........................9
TASK 3..........................................................................................................................................10
3.1 Defining marketing plan for product or service.................................................................10
3.2 Defining why marketing planning is essential in the strategic planning process..............11
3.3 Examining techniques for new product development.........................................................12
3.4 Justifying recommendations for pricing policy, distribution and communication mix......13
3.5 Defining the how factors affecting the effective implementation of marketing plan for
corporation................................................................................................................................13
Task 4.............................................................................................................................................14
4.1 Explaining how ethical issues influence marketing planning ...........................................14
4.2 Analysing examples how organisations respond to ethical issues......................................15
4.3 Analysing the examples of consumer ethics and effect it has on marketing planning.......15
CONCLUSION..............................................................................................................................16
References......................................................................................................................................17

Illustration Index
Illustration 1: SWOT analysis..........................................................................................................5
Illustration 2: PESTLE analysis.......................................................................................................7
1

Index of Tables
Table 1: Main barriers to marketing planning..............................................................................10
Table 2: Solutions to overcome issues of organization.................................................................11
2

INTRODUCTION
A marketing plan is a comprehensive document which describes company's advertising
and marketing strategies for the future time. It explains business activities of organisation to
complete its marketing objectives within specific time frame. Effective planning is necessary for
management of corporation to increase chances of success in the present sector (Carrigan, 2013).
Next plc is a organisation which sell retail products to its consumers in the United Kingdom. The
present report describes about the changing perspective of marketing planning for enterprise. It
analyses the techniques of organisational auditing through internal and external factors. It
introduces the main barriers for marketing planning for Next plc. Further, it states marketing
plan for products as well as services of organisation. In addition to this, it justifies the
recommendations for pricing policy, distribution along with communication mix for corporation.
It states the how factors affect the implementation of marketing plan of corporation. It represents
the ethical issues which affect marketing planning of Next plc in the market. It evaluates the
examples of consumer ethics and its impact on the marketing plan.
TASK 1
1.1 Reviewing the changing perspective in marketing planning
Management of Next plc have changing perspectives which create impact on their
marketing planning at the workplace. Along with this, it aids the corporation to make effective
strategies for marketing plan by providing latest information and knowledge (Hollensen and
Opresnik, 2014). Some of them are described below in the points.
Situational analysis: Situational analysis contribute effectively for Next plc to review
changing perspectives. In this process, there are many tools such as Porter Five Forces, SWOT
as well as PESTEL analysis which aid to analyse various types of internal and external factors
for Next plc in the market. Mainly these tools help the firm to know about the stability and
strategies which are used by their rivals. They aid the Next plc to review changing perspectives
in the retail sector. In addition to this, they contribute effectively to develop effective marketing
plan at the workplace (Sarigöllü, 2012). Furthermore, with help of situation analysis, they help
the organization to gain competitive advantages from market by developing appropriate
marketing plan. Furthermore, this process contribute effectively for Next plc to achieve its goals
and objectives in the market.
3

Market-led strategy: According to this approach, organisation try to identify out needs
and demands of the customers. This method aids the enterprise to develop products and services
for customers. For the execution of process, management of Next plc can conduct market
research, questionnaires and survey which can aid to analyse changing-perspectives of
marketing-planning in the market (Speed and Widing, 2015). Along with this, it aids the
organization to develop effective marketing plan in the market. Furthermore, it support the Next
plc to manage its operations and activities at the workplace.
Elements of marketing mix: Mainly marketing mix is categorised in place, product, price
as well as promotion which provide suitable guidance to develop marketing approaches. This
strategy aids to determine the changes which guides to manage its operation in the market.
Along with this, it helps the Next plc to offer effective facilities for the consumers by designing
effective strategies. Further, it aids the corporation to review the changing perspectives for
marketing plan in the market. It support firm to develop marketing plan on the basis of product,
place, promotion as well as price in retail sector. In addition to this, it also helps the Next plc to
run its business for long amount of time in the market (Sengupta and Slater, 2010). Further,
marketing mix elements support the corporation to take effective decisions which aid to update
changes in current marketing plan at the workplace.
1.2 Evaluating an organisation’s capability for planning its future marketing activity
To evaluate the capability for planning of its future marketing activity, Next plc can
consider many factors at the workplace.
Core competency: There are many core competencies of organization which help to
design future marketing activities in the market. Further, Next plc offer quality product clothes,
home products and footwear in the market. In addition to this, it can contribute effectively for
Next plc to fulfill the needs and requirements of service users which can support to achieve
competitive advantages in a appropriate manner (Coallier, 2012). So this capability can help the
organization to analyses corporate capability to plan future activities for marking plan which
helps to gain effective outcomes in the market. Generally, this process helps the Next plc to gain
goals and objectives in a appropriate manner.
Brand value: Generally brand value of Next plc is effective in limited in products like
clothes in the market. On the other side, There are many other competitors like TESCO which
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sell high quality of home furnishing and footwear products in the market. So this factor helps
organization to design future activities by explaining real condition in retail sector.
Resources and behavior: Management of Next plc have effective resources like
financial, technological as well as human resources to manage its operations at the workplace.
This strategy contribute effectively for organization to allocate roles and responsibilities to staff
members (Domegan, 2010). Further, it also helps the corporation to evaluate the organizational
capabilities for planning of future activities at the workplace. In addition to this, it support the
Next plc to develop effective marketing plan in a appropriate manner. Furthermore, Behavior of
organization is also effective towards employees and consumers. So this strategy aids the
corporation to improve its organizational capabilities which support to improve its marketing
activities in the retail sector.
Corporate network: Corporate network is one of the important which help the Next plc to
evaluate organizational capability for planning its future marketing activity. In addition to this,
corporate network of firm is effective in national and international market. This factor contribute
effectively for Next plc to develop marketing plan in a better way (Greenberg, 2010).
Furthermore, it helps the corporation to increase its efficiency and performance in the market.
Availability of product: It aids the corporation to evaluate corporate capability for
designing the marketing strategies in the market. Along with this, it can help the management of
Next plc to provide effective retail products and services to consumers in the market. So this
process aids the corporation to analyse perception of service users.
1.3 and 1.4 examine techniques for organisational auditing and for analysing external factors that
affect marketing planning.
There are many techniques to analyses organizational auditing and external factors which
affect the marketing planning. For this, organization can use SWOT analyses for corporate
auditing and PESTLE analysis for analyzing external factors in the market.
SWOT analysis
It is also considered as important tool for organization which helps to determine strength,
weaknesses, opportunities and threats at the workplace (Hatten, 2011). Furthermore, it can help
the enterprise to evaluate impact on its marketing plan at the workplace.
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Strengths
 Organisation has effective adaptability which contribute effectively to adopt new
activities and strategies in the market. In addition to this, It also helps the organisation to
increase its sales and market share.
 Next plc offers innovative services to its customers which provide appropriate
satisfaction in clothing products.
 Firm is expanded its business in national and international market in a appropriate
manner (Masterson and Pickton, 2010).
 Organization has effective number of store which aid to enhance its market growth and
share in the market.
 Management of corporation is good which contribute effectively to handle its business
activities due to talented candidates in retail sector.
Weaknesses
 Brand value of Next plc is not effective as comparison of competitors in the market.
6
Illustration 1: SWOT analysis
(Source:Kerzner, 2013)

 Organisation has covered limited segments to sell its products which creates issues to
increases profit in the retail sector.
 Profit margin of Next plc is reduced due to higher competition among retail organisation
in the market (Noh, Runyan and Mosier, 2014).
 Organisation more gives more focus on premium range products which reduce its sales
by losing its interest in elite and middle class consumers.
Opportunities
 Next plc can enhance its consumer facilities by offering quality products and services to
consumer.
 Organisation can use total quality management and Continuous improvement techniques
to increase its quality level as compared with its competitors in the market.
 Enterprise can launch new products and services to increase its sales by covering food
and beverages and other products (Nwankwo and Gbadamosi, 2011).
 Next plc can use effective strategies like discount and new promotional approaches to
increase frequency of consumers at various stores.
Threats
 New competitive strategies of its competitors can be threat for Next plc in the retail
sector.
 Changes in government rules and regulations can create bad impact on performance and
efficiency of corporation.
 Economic Recession can produce adverse effect on supply and demand of retail products
which can reduce sales of Next plc (Pagla and Brennan, 2014).
PESTLE analysis
PESTLE analysis is tool which play important role for organisation to evaluate external
factor. In addition to this, it can help the Next plc to analyse effect on its marketing planning.
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Political factor: Political factors supports the organization in retail industry of United
Kingdom For example, political stability as well as reduced corruption levels contribute
effectively to set its business in the market. Further, it helps the organisation to make better
marketing plan at the workplace. On the contrary note, Taxes and tariffs create negative impact
on the organisational functions because they increases the expenditure of organisation in the
market (Shaw and Thomson, 2013). In addition to this, it creates complexities for management
of Next plc to develop marketing plan.
Economic factor: Economic factors also support the management of Next Plc to expand
its business in the market. For example, Current GDP, GNP as well as inflation rate contribute
effectively to increase its profit in the market. In addition to this, they provide reliability to
develop marketing plan in a appropriate manner. On the other hand, some times, exchange rates
8
Illustration 2: PESTLE analysis
(Source:Shaw and Thomson, 2013)

create negative effect on the business of Next plc due to higher fluctuation in currency rates in
the market.
Social factor: this factor helps Next plc to manage its operations and activities which
support to increase its sales in the market. For example,income of people, lifestyle, needs and
requirement as well as trend of people support the organisation to develop effective marketing
plan. This strategy helps the Next plc to manage its marketing operations in the retail sector
(Singh and Gupta, 2013). On the other side, dynamic need and demands of consumer increases
expenses of organisation because enterprise has to conduct to find out change desire of service
users in the market.
Technological factor: This aspect helps the management of Next plc to manage its
internal marketing activities for developing marketing plan. For example, communication
facilities and efficiency of organisational production support the firm to manage various type of
internal activities like marketing, operational and financial at the workplace. On the other rate of
change affect organisational efficiency of Next plc which create issues to design effective
marketing plan in retail sector.
Legal factor: Legal factor creates positive and negative impact to develop appropriate
marketing plan for Next plc. For example, health safety as well as employment rules and
regulation increases the expenditure which create adverse impact marketing activities of
corporation in the market (Fullerton and Merz, 2012). On the other side, import and export
strategies play important role for management of Next plc to increase its business in the
international market. This strategy helps the organisation to develop marketing plan for better
business.
Environment factor: Environmental factor create positive impact for Next plc because
does not manufacture any kind of product which is harmful for corporation in the market. This
strategy provide effective reliability to make appropriate marketing plan at the workplace. For
example, management of Next plc also corporate social responsibilities (CSR) activities which
support to increase its business by creating effective front of consumers (Hammervoll, 2013).
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TASK 2
2.1 Explaining the main barriers to marketing planning
There are many barriers which affect the the marketing planing in the organization. In
addition to this, they create negative impact on efficiency and performance of Next plc in retail
sector. Some of them are described below in the points.
Table 1: Main barriers to marketing planning
Main Barriers Description
Lack of
knowledge and
skills:
It is important barrier which affect its performance for organization in the
retail sector. Generally, management of corporation have very less skilled
managers at the workplace. These reasons affect the marketing plan of Next
plc in the market. In addition to this, they affect other operation of business
activities which affect the productivity of corporation (Layton, 2011).
Lack of
systematic
approach:
Next plc does not use systematic methods and techniques for market
planning at the workplace. Along with this, goal and objectives of
organisation do not clear which produces issues for organisation to design
suitable marketing plan for conducting better business in retail sector.
Issues to prioritise
objectives:
Management of Next plc is unable to prioritise its goals and objectives due
to lack of time management, knowledge and information which creates
problems to make marketing plan at the workplace. Along with this, they
create issues to organize its business and activities (Ten issues in marketing
planning. 2015).
Hostile corporate
culture:
It is valuable for Next plc to identify the corporate culture of its competitors.
This reason create issues to prepare marketing plan at the workplace. In
addition to this, it creates issues to achieve competitive advantages for
corporation in the market. It also reduce sales of retail products and services
of corporation due to inappropriate strategies.
Inappropriate
rules and
regulations
It is also important factor for Next plc due to existence of inappropriate
rules and regulations. This factor create issue to generate conflict between
management and staff members at the workplace. In addition to this, it
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produces issues to prepare marketing plan in a appropriate manner (Pitta,
2012). So it create adverse impact on the development of marking planing in
the Next plc.
2.2 Explaining how organisation may overcome barriers to market planning
For this process, management of corporation can consider many strategies to reduce
market planning at the workplace.
Table 2: Solutions to overcome issues of organization
Solution s Description
Providing
appropriate
training and
development
Next plc can conduct effective training and development program to new
and existing employees to develop better marketing plan. This strategy can
aid the firm to enhance knowledge and information level of staff members
which can give appropriate flexibility to prepare marketing plan at the
workplace (Yu and Ramanathan, 2012).
Proper
interpretation of
goals and
objectives
Management of Next plc can interprets their goals and objectives. This
process can play important role for organisation to develop appropriate
marketing plan for running business in a appropriate manner. In addition to
this, it can help the Next plc to enhance sales in retail sector.
Time management
skills
Enterprise can also consider time management strategies like allocation of
job and prioritization of task in a appropriate manner. This approach can
contribute effectively to manage operations of corporation in a appropriate
time frame at the workplace (Hall, Timothy and Duval, 2012). Along with
this, it can aid the Next plc to develop marketing plan for managing better
operations.
Monitoring of
different
organisational
culture
Management of corporation can evaluate organisational culture of its other
competitors in the market. This strategy can help the Next plc to do
appropriate changes in organisational culture. So It can help the staff
members to motivate regarding work which can give support to develop
effective marketing plan at the workplace. Along with this, Next plc can
also change its HR policies and other strict rules and regulations (Layton,
11

2011). This process can help the organisation to increase productivity and
efficiency level of staff members as comparison of before in the market.
Furthermore, it can guide the management of Next plc to develop
marketing plan in a appropriate manner.
TASK 3
3.1 Defining marketing plan for product or service
In order to develop marketing plan, Next plc is selected frozen food which will be
offered to its service users. Further, concept of frozen food is totally unique which can help to
increase sales of organisation in the market.
Factors Description
Product description: Frozen food items are provided by Next plc to its target market is quite
different. In addition to this, where company maintains its quality in all
commodities. Further, it consist different kind of products like frozen
meat, fish, ice cream, pizza and pies in Next plc.
Competitor analysis: There are many organizations like Asda and Sainsbury which provides
frozen food Retail organizations such as are also offering frozen food
products in the market (Craig and Campbell, 2012). These firms provide
effective quality of food commodities to consumers.
Marketing mix: Product: The selected product is frozen food which cover many items
like pizza, ice cream as well as pies at the store.
Price: Organisation can consider market penetration strategies due to
existence of similar products in the market (Yu and Ramanathan, 2012).
Place: Next plc can use offline stores in higher populated areas of metro
cities in the United Kingdom.
Promotion: Management of Next plc can select social media,
newspapers and magazines to create better awareness about frozen food.
Target market: By taking frozen food, organisation can target 18 to 35 year people
which can aid to increase its sales by developing effective targeting
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strategies.
Segmentation: Organisation can use demographic segmentation because Next plc is
targeting people as per age and income of people (Brown, Browne and
Browne, 2015).
Human resource
plan:
For better implementation of marketing plan, it is essential to have
talented staff. Hence, 10 staff members are needed who are having
proper experience to sell and serve frozen food at the store.
Budget Marketing cost: 4000 (£)
Promotion cost: 2000 (£)
Brochure expenses: (£) 800
Other spending: 1300 (£)
Total: 8100 (£)
Implementation method
Market research: 1 month
finding out needs and requirement of service users: 2 months
Market testing: 2 months
Product development: 3 months
Releasing of product: 4 months
Evaluation
measures:
Organisation can use appropriate feedback method to evaluate positive
and negative reviews of consumers which can contribute effectively to
bring further changes in the ranges of frozen food (Cook and Dayton,
2015).
3.2 Defining why marketing planning is essential in the strategic planning process
Marketing planning is important for management of Next plc because its provides
appropriate guidelines to manage its various types of marketing operations in a effective manner.
Some of them are described below in the points.
Brand awareness: It is one the main benefit of strategic planning where organisation
can easily create awareness in consumers within the market (Lehmann, 2014). Furthermore, it
is the known fact that rivalry in each sector is increased due to increasing brand awareness. So
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marketing planning necessary to produce effective impact regarding organisational products.
Along with this, it aids the Next plc to achieve its goals and objectives in the market.
Rise sales volume: It is important to increase sales volume of Next plc in the future
period. To raise sales of product, appropriate marketing planning is necessary for management of
corporation because it guides the organization to respond effectively as per present situation of
market (Shammari and Hussein, 2008). Further, it aids the organization to suitable marketing
strategies to enhance its revenues in the retail sector. In addition to this, it can help the Next plc
to achieve appropriate results which contribute effectively to gain effective profit from
consumers.
Consolidating customer base: this factor is important factors for management of Next
plc because it provides appropriate knowledge and information about the consumers. Along with
this, marketing plan play important role for organisation to make strong consumers base by
fulfilling their needs and requirements in the market (Kotler and Armstrong, 2005). So
importance of marketing planning is necessary for management of Next plc to manage its
marketing and strategic operations in a appropriate manner. Furthermore, it helps the corporation
to procure positive results in retail sector of United Kingdom.
3.3 Examining techniques for new product development
There are many techniques for new product development like brainstorming, market
analysis and feedback from consumers which are necessary for Next plc to run its business for
sustainable amount of time in the market.
Brainstorming: It is one of effective process for organisation which contribute
effectively to design better products. For this, management of Next plc can conduct meeting for
staff members and managers. In this process, they can share ideas, views and concepts regarding
new product development in the meeting (Mason and Mouzas, 2012). In addition to this, they
can also find out the positive and negative reviews for selected concepts. So this approach can
contribute effectively for Next plc to develop new product in the market.
Market analysis: Corporation can use market analysis to design new products at the
workplace. For this process, managers of marketing department can monitors market movement
which consist activities of competitors and their future strategies. This process can play
important role for organisation to design effective product in the market. Along with this, it can
14

help the corporation to gain appropriate competitive advantages as comparison of its competitors
in the retail sector.
Feedback from consumers: management of Next plc can take feedback from their
consumers and people in the market. For this, they can conduct market research, survey as well
as questionnaires to identify needs and requirements for new products (Carrigan, 2013). This
process can give appropriate ideas and concepts regarding new product development. In addition
to this, it can help managers of Next plc to make product in a appropriate manner. Further, it also
increase chances of product success because decision are made on majority of people and
consumers.
3.4 Justifying recommendations for pricing policy, distribution and communication mix
There are many recommendations for pricing policy, distribution and communication
mix for Next plc.
Recommendations for pricing policy: As per current situation, management of
organization should use market penetration strategies to increase its sales in retail sector of
United Kingdom. There are main reasons like similarity of products and level of competition to
use this pricing strategy in the market (Hollensen and Opresnik, 2014). This can cause oblige the
management of Next plc to follow market penetration strategy. In addition to this, it can help the
corporation to increase its revenues and market share in the market.
Recommendations for distribution policy: Management of corporation can use
distribution policies in the market. As per present scenario, Next plc should utilize indirect and
direct distribution strategies to distribute its products. In addition to this, it is appropriate
methods for organization in the market. Further, these approaches can help the enterprise to
target large number of consumers. They can aid the Next plc to increase sales and profits in the
retail sector of United Kingdom (Sarigöllü, 2012). They can support the corporation to raise its
performance and efficiency in the market.
Recommendations for communication mix: In this process, management of Next plc can
use various strategies in the market. For this, organization should use social media, newspapers
as well as television for promotion of organizational products. In addition to this, corporation
should use corporate social reprehensibility (CSR) policies for making effective relationship with
people in the market. Furthermore, it can help the Next plc to increase its sales and market
growth in a appropriate manner.
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3.5 Defining the how factors affecting the effective implementation of marketing plan for
corporation
There are many factors which affect the effective implementation of marketing plan for
Next plc. They are stated below in the paragraph.
Competition: Rivalry is most important factor which produce effect on execution of
marketing plan in the organization (Speed and Widing, 2015). For example, high level of
competition creates negative effect on implementation of marketing due to lack resource and
material availability in the market. On the other side, Medium or lower level of rivalry does not
create more adverse impact on the marketing plan of Next plc. This factor provide effective
reliability to manage its organizational operations and activities in retail sector.
Changes in technology: Modification in technology create impact on the execution of
marketing plan in the market. For example, more effective technology can create positive effect
for management of Next plc to execute marketing plan very fast as compared with previous
years. In addition to this, it can help the organization to increase efficiency and performance
which aid to achieve effective advantages in the market (Sengupta and Slater, 2010).
Furthermore, it can support the corporation to manage its operations at the workplace.
Pricing: Pricing creates positive and negative impact on the Next plc regarding
implementation of marketing plan at the workplace. For example, market oriented or penetration
pricing can help the organisation to take proper competitive advantages by increasing its sales in
the market. On the other side, market skimming and higher pricing strategies of Next plc can
create negative impact on the execution of marketing plan due to similarity in retail products in
the market.
Task 4
4.1 Explaining how ethical issues influence marketing planning
There are many ethical issues which influence marketing planning in the market.
Generally thee issues produce negative impact efficiency and performance of corporation which
also bad effect on marketing planning of Next plc (Coallier, 2012). Furthermore, organisation
faces many issues which are described as follows.
Fundamental issues: It is one of most important issue which affect marketing planning
of Next plc due to lack of integrity and trust at the workplace. Furthermore, it can create negative
impact on marketing planning of corporation. Further, it produces can produce conflicts between
16

management and employees at the workplace. In addition to this, it also generate adverse impact
market growth and sales of Next plc.
Diversity issues: This issue also creates negative effect which affect marketing plan of
Next plc due to culture and training and development programs at the workplace. Furthermore,
it can generate complexities for management of corporation to design activities of marketing due
to lot of conflicts among the marketing plan (Domegan, 2010). Along with this, it can create
adverse effect on communication and sharing skill of staff members in the firm. It can reduce
exchange of information and knowledge due to diversity issues which can directly affect the
marketing plan of Next plc in the market.
Decision making issues: Decision making issues create negative impact on
organisational marketing plan at the workplace. Further, it increases the implementation time of
decided strategies which create issues for Next plc to achieve appropriate results on time. In
addition to this, some times, it can become main reason marketing plan failure of firm in the
market (Greenberg, 2010). So It can affect the productivity and efficiency of organisation
regarding execution of marketing planning in the market.
4.2 Analysing examples how organisations respond to ethical issues
There are many examples in which organisations respond positively to ethical issues in
the market. Generally, this step is necessary for Next plc to maintain the image of corporation
front of people and employees.
For example, Nike is famous organization which sell sport products to consumers across
world. Firm faced issues in supply chain management at the workplace which created bad impact
on its performance. This reason produce adverse effect on the brand value and image which
reduced sales of organisation due to delivery problem its products at the store. To sort out supply
chain issues, Nike changed its labour policies, other rules and regulations and modification in
distribution channels which contributed effectively meet out needs and desires of consumers in
the market. In addition to this, these policies played important role for management of Nike to
regain trust of its consumers in retail sector (Birch, 2016.). They also helped the organisation to
enhance sales of sport products in the market.
For example, management of Next plc suffered with quality issue in retail products which
generated to sale its commodities. Due to this reason, organization had reduced its sales of
product as comparison of previous months in retail sector of UK. In addition to this, corporation
17

also reduce its image front of consumers and people. To overcome from this issue, management
of Next plc adopted Total quality management (TQM) and continuous improvement methods to
raise its quality of its products in the market (Hatten, 2011). Furthermore, this strategy helped the
organization to recapture its market share and sales in the retail sector.
4.3 Analysing the examples of consumer ethics and effect it has on marketing planning
Consumers ethics directly relates to purchasing of products in the market. At this time,
they considers many things like manufacturing date of products, material used to manufacture
product, packaging, its specification, reviews of other people as well as aesthetics of products
during purchasing. So these factors create affect on marketing planning of Next plc in the market
(Kerzner, 2013).
For example, if organisation does not use effective proper raw material during product
manufacturing then this approach can create negative effect on the development of marketing
planning of corporation because it produce adverse impact on the corporate image in the market.
For example, if organisations develop effective retail products then it directly increases the sales
of its commodities. This process can contribute effectively for management of Next plc to
develop effective marketing plan by achieving positive reviews from people (Masterson and
Pickton, 2010). It can help the corporation to increase its efficiency and performance in the
market.
CONCLUSION
From the report, it is found that review of changing perspective helps the Next plc to
make effective marketing plan. SWOT and PESTLE analysis creates impact on marketing
planning of corporation in retail sector. Further, Solution of various issues of corporation helps to
implement market plan in a appropriate manner. Suggested marketing plan contribute effectively
for Next plc to achieve proper success in the market. In addition to this, Brainstorming, market
analysis as well as feedback from consumers helps the organisation to develop appropriate new
products at the workplace. It can be concluded that ethical issues like fundamental and decision
making issues affect the marketing planning of Next plc.
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