logo

Marketing Planning Assignment - Next plc company

22 Pages7001 Words196 Views
   

Added on  2019-12-28

Marketing Planning Assignment - Next plc company

   Added on 2019-12-28

ShareRelated Documents
MARKETING PLANNING
Marketing Planning Assignment - Next plc company_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Reviewing the changing perspective in marketing planning................................................11.2 Evaluating an organisation’s capability for planning its future marketing activity.............21.3 and 1.4 examine techniques for organisational auditing and for analysing external factorsthat affect marketing planning....................................................................................................3TASK 2............................................................................................................................................82.1 Explaining the main barriers to marketing planning.............................................................82.2 Explaining how organisation may overcome barriers to market planning...........................9TASK 3..........................................................................................................................................103.1 Defining marketing plan for product or service.................................................................103.2 Defining why marketing planning is essential in the strategic planning process..............113.3 Examining techniques for new product development.........................................................123.4 Justifying recommendations for pricing policy, distribution and communication mix......133.5 Defining the how factors affecting the effective implementation of marketing plan forcorporation................................................................................................................................13Task 4.............................................................................................................................................144.1 Explaining how ethical issues influence marketing planning ...........................................144.2 Analysing examples how organisations respond to ethical issues......................................154.3 Analysing the examples of consumer ethics and effect it has on marketing planning.......15CONCLUSION..............................................................................................................................16References......................................................................................................................................17
Marketing Planning Assignment - Next plc company_2
Illustration IndexIllustration 1: SWOT analysis..........................................................................................................5Illustration 2: PESTLE analysis.......................................................................................................71
Marketing Planning Assignment - Next plc company_3
Index of TablesTable 1: Main barriers to marketing planning..............................................................................10Table 2: Solutions to overcome issues of organization.................................................................112
Marketing Planning Assignment - Next plc company_4
INTRODUCTIONA marketing plan is a comprehensive document which describes company's advertisingand marketing strategies for the future time. It explains business activities of organisation tocomplete its marketing objectives within specific time frame. Effective planning is necessary formanagement of corporation to increase chances of success in the present sector (Carrigan, 2013).Next plc is a organisation which sell retail products to its consumers in the United Kingdom. Thepresent report describes about the changing perspective of marketing planning for enterprise. Itanalyses the techniques of organisational auditing through internal and external factors. Itintroduces the main barriers for marketing planning for Next plc. Further, it states marketingplan for products as well as services of organisation. In addition to this, it justifies therecommendations for pricing policy, distribution along with communication mix for corporation.It states the how factors affect the implementation of marketing plan of corporation. It representsthe ethical issues which affect marketing planning of Next plc in the market. It evaluates theexamples of consumer ethics and its impact on the marketing plan. TASK 11.1 Reviewing the changing perspective in marketing planningManagement of Next plc have changing perspectives which create impact on theirmarketing planning at the workplace. Along with this, it aids the corporation to make effectivestrategies for marketing plan by providing latest information and knowledge (Hollensen andOpresnik, 2014). Some of them are described below in the points. Situational analysis: Situational analysis contribute effectively for Next plc to reviewchanging perspectives. In this process, there are many tools such as Porter Five Forces, SWOTas well as PESTEL analysis which aid to analyse various types of internal and external factorsfor Next plc in the market. Mainly these tools help the firm to know about the stability andstrategies which are used by their rivals. They aid the Next plc to review changing perspectivesin the retail sector. In addition to this, they contribute effectively to develop effective marketingplan at the workplace (Sarigöllü, 2012). Furthermore, with help of situation analysis, they helpthe organization to gain competitive advantages from market by developing appropriatemarketing plan. Furthermore, this process contribute effectively for Next plc to achieve its goalsand objectives in the market. 3
Marketing Planning Assignment - Next plc company_5
Market-led strategy: According to this approach, organisation try to identify out needsand demands of the customers. This method aids the enterprise to develop products and servicesfor customers. For the execution of process, management of Next plc can conduct marketresearch, questionnaires and survey which can aid to analyse changing-perspectives ofmarketing-planning in the market (Speed and Widing, 2015). Along with this, it aids theorganization to develop effective marketing plan in the market. Furthermore, it support the Nextplc to manage its operations and activities at the workplace. Elements of marketing mix: Mainly marketing mix is categorised in place, product, priceas well as promotion which provide suitable guidance to develop marketing approaches. Thisstrategy aids to determine the changes which guides to manage its operation in the market.Along with this, it helps the Next plc to offer effective facilities for the consumers by designingeffective strategies. Further, it aids the corporation to review the changing perspectives formarketing plan in the market. It support firm to develop marketing plan on the basis of product,place, promotion as well as price in retail sector. In addition to this, it also helps the Next plc torun its business for long amount of time in the market (Sengupta and Slater, 2010). Further,marketing mix elements support the corporation to take effective decisions which aid to updatechanges in current marketing plan at the workplace.1.2 Evaluating an organisation’s capability for planning its future marketing activityTo evaluate the capability for planning of its future marketing activity, Next plc canconsider many factors at the workplace. Core competency: There are many core competencies of organization which help todesign future marketing activities in the market. Further, Next plc offer quality product clothes,home products and footwear in the market. In addition to this, it can contribute effectively forNext plc to fulfill the needs and requirements of service users which can support to achievecompetitive advantages in a appropriate manner (Coallier, 2012). So this capability can help theorganization to analyses corporate capability to plan future activities for marking plan whichhelps to gain effective outcomes in the market. Generally, this process helps the Next plc to gaingoals and objectives in a appropriate manner.Brand value: Generally brand value of Next plc is effective in limited in products likeclothes in the market. On the other side, There are many other competitors like TESCO which4
Marketing Planning Assignment - Next plc company_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report on Marketing Plan of Nivea
|14
|4333
|218

Report on Marketing Planning
|25
|8736
|84

Marketing Plan of GlaxoSmithKline : Report
|14
|3772
|710

Changing Perspective in Marketing Planning
|14
|4361
|391

Marketing Planning for Business Assignment
|15
|4870
|133

Marketing Planning
|11
|3388
|305