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Marketing planning process.

Added on - 27 Jul 2022

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Marketing planning process
Word count 4314
1
Executive summary
As a junior marketing intern itInitially it focuses on defining and understanding marketing as a whole in a broad
sense. The identification of the marketing mix and the situational analysis of the Walmart is the initial process
informulatingastrategicmarketingplan.Therefore,thisreportfunctionsastheresearchandinitial
development of a strategic marketing plan. .
2
List of tables
LO1Explain the role of marketing and how it interrelates with other business units of an organisation
Pg. 4-7
LO2Compare ways in which organisations use elements of marketing mix to achieve overall company
objectives Pg.7-10
LO3Produce a marketing plan for an organisation that meets marketing objectives
Pg.10-12
LO4Develop a media plan to support a marketing campaign for an organisation
Pg. 12-13
ConclusionPg.14
ReferencePg.15
3
INTRODUCTION
The Food product is gummy bears which is a form of candy the brand name is jucieku gummy this is a basic
luxury candy product from supermarket Walmart. This product in contained in large amount the brand is
famous for gummy bears and pie cake. Basically this product is new to market by our company at brand name
as jucieku gummy. This product is sweet a little and tastes then just a bit chewy. This product is more focus on
children’s, teenagers and adults.
THIS BASICALLY A LUXURY CANDY MORE FORCED ON TASTE AND PURSUE FOR ALL MARKET
P1 Explain the concept of marketing and marketing operations including the different areas
and role of marketing.
What is marketing?
Marketing is figuring out clients wants and needs and generating the product in a worthwhile manner to the
commercial enterprise the ones may be product, good & offerings and
thoughts etc.
Nowadays advertising as greater unexpectedly long past though on line
platform and made a fashion in which greater income take place because of era development.
Roles of marketing
Basically marketing roles are Identifying customer, Satisfying customer and retaining customer. When
launching new product to market its important identify market and then develop a product, By researching
which market the product suits and to be targeted. Basically roles on marketing to develop a product when it’s
launch are product development, research and development pricing and distribution, promotion and sales.
When launching product its about product development and execution of product to the market.(Rob
Jones,2017,student book,pg5-8)
P2 Explain how the marketing function relates to the wider organisational context
Social Concepts focuses on emphasizing the well-being of society. Even it is mainly based on the ideas,
vision or ethics of entrepreneurs about selling products that customers need. (Avalaunch media 2020)
M1 Analyse the role of marketing in the context of the marketing environment.
PESTLE ANALYSIS
PESTLE ANALYSIS this is a process of identifying the political, Economic, social, technological, legal and
environmental factors which may influence business performance.Theheadof the organization hereanalyses
themacro environment ofWalmartusing PESTEL analysis. It helps the organizationfigureoutitsmarketing
environment.(Howandwhat 2020)
PESTLE Analysis Factors that could If those markets faced frequent political challenges such as protests,
strikes and road blockage, it would be hard to operate the company.
4
Figure 1 – gummy bears image
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