Marketing Planning Assignment - GSK company

Added on -2020-02-14

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Marketing planning1
Table of ContentsIntroduction..........................................................................................................................................3Task 1...................................................................................................................................................3A...................................................................................................................................................3B...................................................................................................................................................3Task 2...................................................................................................................................................4A...................................................................................................................................................4Task 3...................................................................................................................................................5A...................................................................................................................................................5B...................................................................................................................................................6Task 4...................................................................................................................................................7a............................................................................................................................................................7B...................................................................................................................................................8Conclusion............................................................................................................................................91.REFERENCES..........................................................................................................................102
INTRODUCTIONThe present report is based on Glaxo smithkline Plc (GSK), which is a BritishPharmaceuticals company situated in London. It make dugs and vaccine and top selling productsare Advair, Flovent, Lamitcal etc. GSK firstly developed the first Flu vaccine, and Nicorrtte. Thepresent report covers an organization capability for planning its future marketing activity isevaluated. Along with this, how organization may overcome barriers to marketing planning isexamine. Why marketing planning is essential in the strategic planning process for company isexplained. TASK 1AAccording to the given scenario, I had apply for a job in GSK company as a manager atglaxsmithkline UK. Here in interview process I required to present a detailed marketing planningfor new flu vaccine for old people. For this purpose I describe changing perspective in marketingplanning that are as follow Market analysis: it is important part of marketing planning. In this GSK company need toanalysis the market for getting a knowledge of market. Here it came to know what currently inmarket going on. Demand of the product and further they came to know about that price of productnot affecting sale or not. They conduct internal and external research show that market conditioncan be known easily. It is first and important for launching a product in a market. For this GSKcompany can use SWOT or PESTLE analysis Developing marketing strategy: After analyzing a internal and external market thencompany need to adopt a effective marketing strategy so that it can a competitive advantage GSKcompany can set a objective and on the basis of it, they can make a effective marketing strategy.Formation of marketing mix; GSK company can use marketing mix elements for the helpof this element company can easily set a price of product and promote it by using a socialnetworking sites. Through this it can launch a new a product and deliver it to its customer.Ability of GSK company for planning its future marketing activityA GSK company have a new technology which help them in launching a new product and inmarketing planning (McDonald 2013.). Its online presence is very strong so company can easilyshare details online with a people and it can easily review the products. Further company have astrong customer base which help it in increasing a sell of the company. BThere are two type of techniques for organizational auditing through which factor whichaffect the GSK marketing planning. Macro environment analysis techniques is used for carrying3

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