Marketing Planning Assignment : | River Island
Added on 2020-01-07
About This Document
We will discuss- changing perspectives in marketing planning. Evaluating the organization's capability for planning its future marketing activity. The main techniques for organizational auditing for analyzing external factors. Organizational auditing and marketing plan are discussed. Explanation of the marketing planning process is essential in the strategic planning process. Techniques for new product development. Recommendation for pricing policy, distribution, and communication mix. factors that affect the implementation of the marketing plan. River Island organization operates its business in the United Kingdom. Along with this, an organizational capability for planning is future activity is evaluated.
Marketing Planning Assignment : | River Island
Added on 2020-01-07
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