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Marketing Planning : Assignment

   

Added on  2020-07-23

13 Pages4122 Words30 Views
MARKETING PLANNING

Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................11.1) Changing perspective in marketing planning......................................................................11.2) Organisation's capabilities for marketing planning.............................................................21.3) Techniques used to perform auditing organisation and external factors.............................31.4)Internal and external audit affecting marketing planning.....................................................4TASK2.............................................................................................................................................62.1)Barriers to marketing planning.............................................................................................62.2) Overcoming barriers............................................................................................................7TASK3.............................................................................................................................................8Covered in PPT...........................................................................................................................8TASK4.............................................................................................................................................84.1) Influence of ethical issues in planning.................................................................................84.2)Respond of organisation on ethical issues............................................................................84.3)Consumer ethics and its impact of marketing planning........................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is a concept that plays a very important role in developing and improvingpresent condition of a business. As to attain success producing and introducing an idea is notenough. It is very necessary for one to promote them and to create awareness in market so forthat a proper marketing planning is needed. Marketing planning is one of the major tool throughwhich an organisation is able to know those areas where products and services of a firm could beestablished and then according to market needs, entire work is been managed and performed inan appropriate manner (Dief and Font, 2010). There are numerous tools and techniques that areused to analyse several factors that has its influence upon operations and activities of firm.UNICEF is program that avail services and assistance to children and mothers in those countrieswho are still in a stage of developing. It is one of the member of United nation's developmentgroup. Basically it is depended upon donations, charity and aid provided by government. It availbasic products that are very much required such as vaccines and other medicines for children andmothers facing with diseases and viruses.TASK11.1) Changing perspective in marketing planningMarketing planning is vital for attaining organisational objective as well as itssustainability in market. It involves each and every step that has been adapted by company topromote its products and services. Following are changing perspectives of marketing plan inpresent time-1.Idea generation concept- As company is dealing in charity sector so it is very essential forit to create innovative and new idea so that services can be used in appropriate manner.People who are facing with issues and challenges regarding health and their livelihood.They get aided by UNICEF(special and focused clients are suffered mother and children).2.Service concept- It is a state where customers and clients are willing to have thoseservices that are effective, good in quality, enhanced performance and is unique fromothers ( Fugate, Mentzer and Stank, 2010). Services that company is availing tocustomers especially children and mothers are to be planned in an appropriate manner sothat they wish to consume them. There are ranges of services that are provided byUNICEF.1

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