This project discusses the marketing planning and strategy for Coca-Cola's new product Mint Coke, including PESTLE analysis, marketing mix analysis, and STP segmentation for B2B and B2C markets. It covers the components of marketing planning, the importance of marketing orientation, and the extended form of marketing mix. The PESTLE analysis includes political, economic, social, technological, legal, and environmental factors, while the STP segmentation covers quantity, cost, and duration. The project also includes a table for the extended design of marketing mix (7Ps) for the soft drink based on the target market and relevant environmental factors.