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MARKETING PLANNING TABLE OF CONTENTS INTRODUCTION 3

   

Added on  2020-01-07

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MARKETING PLANNING1

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................4AC 1.1 In the form of a report, review the changing perspectives in marketing planning..........4TASK 2............................................................................................................................................6AC 1.2 Evaluate your chosen organization’s capability for planning its future marketingactivity..........................................................................................................................................6TASK 3............................................................................................................................................8AC 1.3 Examine the techniques for organisational auditing and for analysing external factorsthat affect marketing planning.....................................................................................................8TASK 4..........................................................................................................................................103.3 Your company is interested in growing their business by developing products and markets.As a result, they have asked you to examine techniques for new product development...........10Task 5.............................................................................................................................................12LO3 Be able to formulate a marketing plan for a product or service........................................123.1 write a marketing plan for a product or a service................................................................123.4 justify recommendations for pricing policy, distribution and communication mix.............133.5 Explain how factors affecting the effective implementation of the marketing plan havebeen taken into account..............................................................................................................141.4 Carry out organisational auditing and analysis of external factors that affect marketingplanning in a given situation......................................................................................................153

Task 6.............................................................................................................................................18You need to reflect on your group work in task02 and task 05, and assess your learning thatyou achieved in both. Also, state what contributions did you made to the group works...........18TASK 7..........................................................................................................................................192.1 Assesses the main barriers to marketing planning...............................................................192.2 Examines how organisations may overcome barriers to marketing planning.....................20TASK 8..........................................................................................................................................21Report.........................................................................................................................................21Task 9.............................................................................................................................................223.2 As you are nearly at the end of your work placement, senior management would like youto explain why marketing planning is essential in the strategic planning process for anorganisation................................................................................................................................22CONCLUSION..............................................................................................................................25REFERENCES..............................................................................................................................264

INTRODUCTIONWith the verification of various aspects information was gathered in relation with the importanceof marketing in the organisation with the effect of which the report is prepared in concentrationwith marketing planning. Report will include information regarding Apple in which marketingplanning is required so as to sustain in the competitive market. To provide effective set ofinformation proper research will be done on the requirement of marketing planning in theorganisation. This report will include a marketing plan for Apple, SWOT analysis of themarketing plan and organisation will be provided. Information regarding the all the ethicalaspects attached with the organisation will be presented in this report so as to provide appropriateand effective set of information to the organisation. This will help the organisation in moving onthe verge of success and sustainability.5

TASK 1AC 1.1 In the form of a report, review the changing perspectives in marketingplanning.Marketing is a very broad terms which requires and is a very important aspect attached with theorganisation. Marketing planning provides blueprint to the organisation which gives an assurancethat the organisation will be able to attract sufficient number towards its products and services.Market is unpredictable and fluctuating therefore, to ensure sustainability organisation has toassure that it should plan all the aspects of marketing well in advance form. Marketing planningreduces the risk of uncertainties and helps the organisation in providing the assurance that it willattain competitive advantage in the market. Preparing for the change is one of the most importantfactors attached with marketing planning (Gupta, et. al., 2016). Every organisation indulged in acompetitive market should remain prepared for the change. Requirements of the people presentin the market changes with time therefore to fulfil these requirements organisation also has tobring some or the other changes and have to present the changes in the market which could bedone with the help of marketing planning. There are various changes in the perspective inmarketing planning which are:Technological AspectsTechnological change is one of the factors which bring a hue change in the whole process of thebusiness and so in the marketing planning of the business. In present scenario frequent changescould be seen in the technological aspects, these frequent changes affects the planning done bythe organisation in past. Therefore, organisations will have to assure that they should have Nplan for marketing so that they could sustain in the market and could attract more and morepeople towards the products and services they are providing to the ultimate targets (Valentine, et.al., 2011). For example marketing on internet sites is influencing people and is attractingeffective number of people towards the products and services, therefore, planning to domarketing on internet will help the organisation to spread effective set of information in themarket.6

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