Strategies for Marketing Planning: Teamwork & Conflict Management

This assignment addresses challenges in marketing planning, specifically focusing on managing different tasks, lack of teamwork, and conflicts among team members. It emphasizes the importance of overcoming barriers identified by the marketing planning manager of Primark through effective strategies. The solution highlights the need for Primark leaders to organize training programs to develop teamwork skills and foster communication to resolve conflicts, ultimately enhancing productivity and profitability. The assignment also underscores the importance of marketing planning in enhancing the customer base, improving marketing processes, maximizing sales, and creating a positive brand image, referencing academic sources to support its points.

TASK 2

2.1
 Managing different tasks
 No teamwork
 Conflcits among team members

2.2
 It involves different barriers which have been assessed by the
marketing planning manager of Primark and thus they need to
implement effective strategies so that they can overcome such
barriers and attain results.
 It is essential for Primark leaders to organize effective training
programs so that individual can develop team work and thus carry
out the best task effectively.
 Moreover, in regard to overcome conflicts among team members it
is essential for business to develop communication among each
other and thus enhance productivity and profitability of firm in
market.

Importance Of Marketing Planning
 It enhances the customer base through reaching
large number of potential buyers and promoting
products.
 It process marketing in the systematic and
structured way derives better results.
 It provides financial benefits and sales
maximization.
 Through proper marketing planning company is
able to create good brand image.

REFERENCES
Geunes, J. and et. al., 2011. Approximation algorithms for supply chain
planning and logistics problems with market choice. Mathematical
programming. 130(1). pp. 85-106.
Gubb, J., 2010. Will a market deliver quality and efficiency in health care
better than central planning ever could? Yes. BMJ. pp. 340.
Helman, U., 2010. Resource and transmission planning to achieve a 33%
RPS in California–ISO modeling tools and planning framework. In
FERC Technical Conference on Planning Models and Software.

Thank You