Marketing Planning for Tata Group's Heat-and-eat Dishes in UK Market

Marketing Planning

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company Overview....................................................................................................................3
Vision and Mission ....................................................................................................................3
Strategic Objectives....................................................................................................................4
Budget.........................................................................................................................................4
Marketing Strategies...................................................................................................................5
Monitoring and Controlling........................................................................................................5
SWOT Analysis .........................................................................................................................6
STP..............................................................................................................................................7
Marketing Mix............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing planning is the procedure of managing and explaining the aims or goals of
companies, assembling strategies and plan of actions to accomplish them. The marketing plan
provides a detailed analysis of strategies an organisation would implements in order to market its
products or services within market and to its customers. The plan helps in identifying targeted
market, value of products and the metrics to be utilized to approach effectiveness of marketing
initiatives (Arrigo, 2018). The following report contains vision, mission, strategic objectives,
monitoring and controlling of Tata Group which is a multinational company in India. The
company operates in almost 100 countries across 6 continents. Each company of Tata runs their
business independently under the leadership and supervision of its own stakeholder as well as
board of directors. The company is expanding its business in eat-in or takeaway food retail
industry in the market of UK by launching Heat-and-eat dishes. Furthermore, the report covers
STP and marketing mix of the new product introduced be company in order to make clear
strategy for enhancing company's growth.
MAIN BODY
Company Overview
Tata Group is an multinational fusion of auto-mobiles, air-planes, finance, chemicals,
home appliances and various other products in Indian market. The headquarter of the company is
in Mumbai, Maharashtra, India and was established in year 1868 by Jamshedji Tata. The
company purchased various global organisations which lead to its international recognition and it
is one of the oldest as well as biggest industrial group in the country. There are around 29
publicly listed Tata companies with a united market capitalisation of about $123 billion (INR 9.3
trillion) on March 31, 2020. The revenue generated by company in between years 2019-2020,
was around $106 billion (INR 7.5 trillion) and overall recruitment done by company was around
750,000 (Tata groupBusiness Overview, 2021).
Vision and Mission
The vision of company includes investing in science technologies in order to provide new
and innovative offerings to their customers. The firm focuses on increasing value to its
consumers and deliver fantastic results to its stakeholders (Dewnarain, Ramkissoon and
Mavondo, 2019). Tata Group believes in providing positive working environment through

implementing diversity and team work spirit within employees that could help in nurturing
innovation in the organisation. The organisation also wants to expands more in global market by
the year 2025.
The mission of the company is to remain reliable international market for consumers and
suppliers, that provide value through goods or services. It also aims to be a responsible creator of
values for all their shareholders.
Strategic Objectives
The main objective of selected company is to become bold, active, courageously taking
risks, utilizing deep consumer insights to create innovative solutions. The company also wants to
invest in its people and partners which enables the company in building cooperative relationship
with its buyers that is based on mutual understanding, respect as well as trust.
Budget
It is a systematic plan which is based on the expenses and income a company could spend
or earn over a specific period of time. In other words, budget is a document that is utilized by
management departments of companies in order to evaluate revenues and expenses for an
approaching period which is based on their aims for business (Font and McCabe, 2017).
Particulars Amount
Licenses £500
Incorporation £300
Permits £500
Internet set up £300
Lease Deposit £1,500
Accounting £500
Legal £300
Security £2,000
Transportation £4,500
Payroll services £3,000