Marketing Planning

TASK 2

2.1 Barriers facing marketing planning
There are different type of barriers that arise in order to develop proper
marketing plan. In this context, it is important to make sure that
proper list should be made of barriers so that proper steps can be
taken. Below given are few of the barriers that are faced by Hilfiger:
• Ethical issues:
• Organizational culture
• Ineffectual leadership skills

2.2 Solution for barriers
So as to overcome the barriers, Hilfiger can follow below given
strategies with the help of which issues that are raised for
developing marketing plan can be reduced:
• Effective leaders
• Making understand the plan
• Organizational culture

D2 Importance of the marketing
functions
There are different set of marketing function that are followed by
Hilfiger. In this context, few of them are as follows:
 Customers
 Human resource
 Competition

REFERENCES
• Craig, T. and Campbell, D., 2012. Organisations and the Business
Environment. 2nd ed. Routledge.
• Nijssen, E. J. and Frambach, R.T., 2013. Creating customer value through
strategic marketing planning: A management approach. Springer Science &
Business Media.
• Sadjadi, S.J., Yazdian, S. A. and Shahanaghi, K., 2012. Optimal pricing, lot-
sizing and marketing planning in a capacitated and imperfect production
system. Computers & Industrial Engineering. 62(1). pp.349-358.
• Priya, P., Baisya, K. R. and Sharma, S., 2010. Television advertisements
and children's buying behavior. Marketing intelligence & planning.
28(2).pp..151–169.
• Wrenn, B. and Mansfield, P.M., 2014. Marketing planning guide.
Routledge.

Thank You