MKPL302 - Marketing Strategy Planning

Added on - 30 Oct 2019

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Marketing PlanningMarketing planning
Marketing PlanningContentsExecutive Summary.....................................................................................................................................1Introduction.................................................................................................................................................1Situational analysis......................................................................................................................................1Strength.......................................................................................................................................................2Weakness....................................................................................................................................................2Opportunities..............................................................................................................................................2Threats........................................................................................................................................................3Objective of the plan...................................................................................................................................3Marketing strategies....................................................................................................................................3Marketing Mix.............................................................................................................................................4Profitability analysis....................................................................................................................................4Control.........................................................................................................................................................4Conclusion...................................................................................................................................................4References...................................................................................................................................................5Executive SummaryA Marketing plan is a framework that is made by the company to offer the changes to theproducts or to propel the product in the market. Under this circumstance, Envato is the
Marketing Planningassociation which is a part of IT industry and needs to launch a wrist watch in the market ofAustralia. The organization is in Australia and it is considered as a largest company of ITindustry that gives distinctive products to its customers. The company needs to dispatch the newthing in the Australian market so the association can develop the product with finishimprovement and advancement in the market.IntroductionEnvato is an IT industry which is established in Australia and it is considered as the largestbusiness in the IT section. This report gives basic focus on the situation analysis and on TheSWOT examination that will empower the relationship to fulfill its objectives and also access inlaunching new product in the market. This report will similarly consolidate the feasibleadvancing arrangement of the Envato Company for the Australian market that will develop itsoperations in the market. The main focus is given to launch a wrist watch in the marketSituational analysisThe situational analysis consists of the techniques that are used by the organization to chooseinternal and external factors. The association deals in various advances that give customers aphase to interface and control contraptions that are found in the market. It makes the innovationunique and fruitful to be used by the customers (Peppers and Rogers, 2016). There are variouscompetitors in the Australian market that gives anomalous condition of competition to theassociation. The level of competition is high in the Australian market. The companycontemplates elevating the ability to dispatch new products in the market so broad society can bepulled in towards the item and can compete with various contenders that are winning in themarket. To conduct its operations in the market the primary obligation is given to the marketingteam to execute its advertising design and offer it to the higher experts. By this right choices canbe taken into consideration in successful way. Numerous systems are there that can beconsidered, for instance, SWOT examination (Hoang and Ruckes, 2017).According to thecurrent circumstance of Envato Company, the exact information that can help in examinationought to be conceivable by using SWOT examination. Point by point examination of EnvatoCompany is done in following ways:
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