Personal and Professional Development in Marketing

This presentation focuses on personal and professional development in the field of marketing. It discusses the importance of choosing the right career path, identifying strengths, and managing weaknesses. It also highlights the challenges that marketing professionals may face and provides insights on how to overcome them.

Personal and Professional
Development (PPD)

Table of Content
 Introduction
 Describe a given professional field of your interest
 Discuss and analyze your career paths
 Identify your strengths and link them with possible career paths
 Identify possible challenges
 Conclusion
 Refrences

Introduction
 Personal and professional development is a way
that helps in development of the individuals.
 It is a way that helps the people to work on their
skills and capabilities and develop themselves.
 This presentation is based on career in
marketing

Describe a given professional field of your
interest
 Marketing is important field in today’s time.
 Since starting I have keen interest in the field of
marketing, I observe the marketing strategies of
companies that help them to attract the customers.

Continue…
 Marketing department has to carry on various
functions such as branding, promotion, launching
campaigns, relating content, proper communication
etc.
 The marketing personnel of the company has to work
in order to enhance the sales of the business.

Discuss and analyze your career paths
 There are good career opportunities that are present in
the field of marketing. The marketing department has
to work in effective manner.
 It is necessary to choose the best area and then
working in the same field. There is need of knowing
the market trends so that better opportunities are
known.

Continue….
 I have learnt digital marketing and this will help me
to get better job opportunities.
 There is key role of managing the work with the help
of skills and knowledge.
 There is good scope present in the field of marketing
and better growth opportunities present.

Continue….
 I am confident that having career in marketing will
help me to become successful.
 The hard work is necessary for every individual and
makes them successful.

Identify your strengths and link them with
possible career paths
 Every person is unique and has their own strengths
are weakness.
 The task is to identify own skills that will help them
to achieve better life.
 There is need of managing the weaknesses and
working on them so that they can be enhanced.

Identify your strengths and link them with
possible career paths
 My strengths are mentioned below:
 Communication skills: I am good at communication
skills that will help me to interact with all the people
effectively.
 There is need of having effective communication skills
so that marketing message is being communicated to the
target audience is effective manner.

Continue…
 Research skills: I have good and effective research
skills and the same are important to start the career in
marketing. Effective research skills are necessary to
know about the trend in market.
 Time management skills: Carrying all the task on
right time and effective manner helps me to attain
success.

Continue…
 Decision making skills: There is need of effective
decision making skills that will manage the work is
best suitable manner.
 There are various issues that take place at the time of
working in organisation.

Identify possible challenges
 Low sales in company: After getting the job in the
field of marketing the major issue that can be faced is
low sales.
 Change in technology: There is regular change in
the technology and the same causes problems for the
marketing department to carry on the work.

Conclusion
 From the above presentation, it has been analyzed that every person needs personal
and professional development.
 It is necessary to select best career path and then take steps to achieve the same.

References
 Markovic and et.al., 2019, June. Young Professional Aspects of the Smart Exploration
Project: Career Management, Marketing and Sustainability. In 81st EAGE Conference
and Exhibition 2019 (Vol. 2019, No. 1, pp. 1-5). European Association of Geoscientists
& Engineers.
 Di Gregorio and et.al., 2019. Employability skills for future marketing professionals.
European management journal, 37(3), pp.251-258.

Thank You