logo

Marketing Practices and Principles | Fonterra Cooperative Group

19 Pages3118 Words234 Views
   

Added on  2019-11-19

About This Document

The primary objective of this paper is to explain the concepts of marketing that relate to existing products in a particular market. The study will explain essential elements of marketing as well as the principles components that need to be considered while coordinating marketing mix strategies. Environmental analysis, market segmentation, and impact of technological trends will form the basis of the paper. Geographical market segmentation entails segmenting the market based on the geographic position of the consumers. Fonterra Co-operative Group Limited is a New Zealand multinational dairy company.

Marketing Practices and Principles | Fonterra Cooperative Group

   Added on 2019-11-19

ShareRelated Documents
Marketing Practices and Principles 1Marketing Practices and PrinciplesStudent nameInstitutional affiliationCourse idDue date
Marketing Practices and Principles | Fonterra Cooperative Group_1
Marketing Practices and Principles 2MARKETING PRACTICES AND PRINCIPLESExecutive SummaryMarketing management is an essential part of the organizational administration. It isdefined as the management through which goods and services move from its original concept tothe consumer, it involves the coordination of four main strategies of marketing that includesprice, product, promotion, and place. Marketing entails the process of coordinating all themarketing strategies and principles with an aim of ensuring that there is an adequate supply ofthe customer needs.The primary objective of this paper is to explain the concepts of marketing that relate toexisting products in a particular market. The study will explain on essential elements ofmarketing as well as the principles components that need to be considered while coordinatingmarketing mix strategies. Environmental analysis, market segmentation and impact oftechnological trends will form the basis of the paper.
Marketing Practices and Principles | Fonterra Cooperative Group_2
Marketing Practices and Principles 3Table of ContentsMARKETING PRACTICES AND PRINCIPLES..........................................................................2Executive Summary.........................................................................................................................2Section 1..........................................................................................................................................4BACKGROUND.............................................................................................................................4Business overview...........................................................................................................................4Fonterra Co−operative Group..........................................................................................................4Section 2..........................................................................................................................................6ENVIRONMENTAL SCANNING.................................................................................................6Political factors................................................................................................................................6Economic factors.............................................................................................................................6Social factors...................................................................................................................................7Technological factors.......................................................................................................................7Environmental factors......................................................................................................................7Legal factors....................................................................................................................................8Section 3..........................................................................................................................................9IMPACTS OF EMERGING TECHNOLOGIES TO FONTERRA CO−OPERATIVE GROUP. .9Section 4........................................................................................................................................11
Marketing Practices and Principles | Fonterra Cooperative Group_3
Marketing Practices and Principles 4MARKET SEGMENTATION......................................................................................................11References......................................................................................................................................13Appendix 1.....................................................................................................................................16Appendix 2.....................................................................................................................................18
Marketing Practices and Principles | Fonterra Cooperative Group_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Management of Fonterra Co-operative Group Limited
|10
|1912
|366

Sustainable Practice and Operations Management for Fonterra
|18
|4451
|136

Practical examples of Open innovation models used in New Zealand organizations
|18
|3655
|465

Strategic Management Analysis of Fonterra
|11
|2824
|64

Operations Management | Assignment
|18
|3739
|297

Leadership Impact on Fonterra: Culture, Vision and Entrepreneurial Thinking
|14
|4193
|337