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Marketing Practices Assignment

   

Added on  2020-04-07

9 Pages2372 Words107 Views
Marketing Practices1

Executive SummaryServices are those products which are sold as experiences. These products are intangible,inseparable and homogenous. Therefore, customers need extra information about these productsto get convinced about purchasing them. The environment of service delivery helps inconvincing the customer about the attributes and quality of the service. This environmentcontains tangible elements like billing information, logo, service description etc. These elementsare known as tangible evidence of the service delivery.Following study tries to understand the creation of physical or tangible evidence created byservice providers. This study focuses on two competing hotels, Hilton group and Marriott groupin order to assess tangible evidences of service delivery.At the onset the study disuses service delivery and the importance of physical evidence to servicedelivery. In continuation, the study introduces the two companies; Hilton hotels and Marriotthotels. Further, the websites of these two hospitality companies are analysed to understandcreation of physical evidence by these firms in order to make service delivery more convincingfor the customer.The study concludes that both the hotel companies have effectively created physical or tangibleevidence on their websites by using logo, pictures, information about hotels etc. However, HiltonHotel has a more attractive website which creates better tangible evidence. On comparison thestudy finds Hilton hotels tangible evidence better.2

ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Comparison of Tangible Evidence created by Marriott and Hilton Group of Hotels through theirwebsite.............................................................................................................................................4Conclusion.......................................................................................................................................7References........................................................................................................................................83

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