Analysis of Micro and Macro Environmental Factors

Running Head: Marketing Principle
MARKETING PRINCIPLE

2
Marketing Principle
Table of Contents
Analysis of micro and macro environmental factors.................................................................3
SWOT analysis...........................................................................................................................5
References..................................................................................................................................7

3
Marketing Principle
Analysis of micro and macro environmental factors
Micro-environmental factors analysis
Customers
Australian consumers of fruit juice industry are the backbone of brand such, Just Juice. Near
about 80% of Australians suffer from many diseases as they do not consume fruits directly
and consumption of fruit juice can be considered as an effective alternative to this matter. Just
Juice is on the rank 7 in top 10 consumed fruit juice. This company is offering 99.9% pure
juice without added preservatives and this aspect may help them to increase their customer
base (Thedailydrinksco.com, 2019).
Company
Parent company is providing their best effort to market this brand and it can be seen that this
is one of the popular brands in Australia. The company has launched Just Juice in different
size of boxes to target customers from different age group. Top quality ingredients are being
used by this company to prepare Just Juice.
Competitors
Various fruit juice manufacturers of Australia such as Golden Circle Fruit Juice, Berri, Daily
Juice, Nudie, and others can be considered as potential competitors of Just Juice. These
companies are leading the fruit juice industry they produce similar products (Nour et al.
2017). Just Juice needs to launch best offers to beat these competitors.
Public
Public is supporting growth of fruit juice manufacturing industry and due to this reason, this
fruit juice is holding near about 40% of market share. As suggested by Sui et al. (2016), this
aspect is important for Just Juice as they may assume future growth of their customer base.
Intermediaries