Marketing Principle and Technique

Marketing Principle and Technique

Table of Content
INTRODUCTION...........................................................................................................................3
TASK- 1...........................................................................................................................................3
Description of the marketing and activities within the marketing...............................................3
Marketing segmentation to identify the customers.....................................................................3
Marketing mix of Bake affairs...................................................................................................4
TASK 2 ...........................................................................................................................................5
TASK 3............................................................................................................................................5
Methods used for e- market the product and services.................................................................5
Ways in which company can manage their online image ...........................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing principles are agreed upon the marketing ideas of the companies used by them
for an effective marketing strategy. They are the principles upon which build product promotion
strategies. Companies ca use the marketing principles for the effective promotions of the either
goods or the services.
This report will cover the case study of the Bake affairs which was started by the one
family, and they are bringing new product sugar free biscuit in the market, which is specially
useful for the diabetes patents. This report will briefly explain the marketing and how Bake
affairs can use it to aware people about their product. It will also provide market research to
find customers , methods of the research etc. This report will also discuss about the E marketing
and it will also include the methods and how Bake affairs can mage their image within the
market.
TASK- 1
Description of the marketing and activities within the marketing
Marketing is the process of promoting product and services within the market to aware
people that their product exist (Hudák, Kianičková and Madleňák., 2017). companies make the
marketing plan to advertise their product but with that they also give message about their
motivate and how ht6heir product is different from the other and benefits of using their product.
This is an responsibility of the companies marketing team to make proper strategies and
platform to advertise their product and services. If is important for the Bake affairs to create
their own marketing team who can run the operations related to the marketing. Here are some
marketing activities which are carried by the marketing team of the company - data collection,
content creation, target users that abandoned their shopping card or online form, creating
marketing plan, market research, selling, promoting etc.
Marketing segmentation to identify the customers
Market segmentation is the process of the distribution the market of potential customers
into the groups and the segments based on their characteristics. The segments created are
combined of buyers who will respond likewise to marketing strategies and who share traits such
as similar curiosity, needs, or locations.
Demographics