Marketing Principle and Techniques Assignment - Wish-box Store

MARKETING PRINCIPLE AND
TECHNIQUES

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Marketing Mix:...........................................................................................................................4
2.1 Aims of market analysis and market research.......................................................................5
2.2 Different Methods of market research..................................................................................5
2.3 Tools of marketing analysis: ...............................................................................................6
TASK 3............................................................................................................................................7
4.1 Techniques used for e-marketing..........................................................................................7
Different ways by which online image are oversee by firm ......................................................7
TASK 4............................................................................................................................................7
3.1 Utilization of techniques of market analysis .......................................................................7
3.2 Interpret the findings ............................................................................................................8
3.2 Present finding .....................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is characterized as a procedure which incorporates different exercises of an
association identified with purchasing and offering of merchandise or services. This idea is
utilized as a part of organizations keeping in mind the end goal to make, hold and fulfil clients
diverse requirement in an effective and efficient manner (Cahn and Abigail, 2014). The report is
based on Wish-box Store which is a UK based small grocery store. The main objective of this
report is to increase the sale of company by using various techniques of marketing like marketing
mix, marketing research, online marketing and utilization of marketing analysis techniques so as
to gain high competitive edge in the market.
TASK 1
Concept of Marketing: The term “Marketing” is recognized as a social procedure by which
items, services or process moves from idea to customers. It helps in pulling in and holding more
number of clients and keeping up an extensive shopper base (Mughari, 2015). Predominantly,
firms utilize advertising idea keeping in mind the end goal to advance their merchandise and
ventures in showcase and impart their esteem and advantages to clients. Through showcasing,
amazing items are offer to purchasers that gives some an incentive to them and fulfil their
requirements. It's consist of 4 main P's including price, product, place and promotion known as
Marketing Mix.
Different exercises are performed by showcasing office keeping in mind the end goal to
accomplish objectives and targets of organization. A portion of these exercises are characterized
below:
Promotion: One of the principle action of showcasing is advancement of products and
enterprises in advertise keeping in mind the end goal to mindful clients about them and
conveying its esteem and advantages. It enables firm in achieving high deals and benefits.
Build strong customer relation: Marketing exercises of organization additionally helps making
extensive client base by keeping up great connection with them (Constantinescu, 2012). It
additionally aids mindful clients about brand and create solid picture of firm in psyches of
potential purchasers.
Segmentation of market