Marketing Principle Assignment
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Added on 2020-02-24
Marketing Principle Assignment
Added on 2020-02-24
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Running head: MARKETING PRINCIPLE 1Marketing Principle Student’s nameUniversity affiliation
MARKETING PRINCIPLE 2Marketing Principle Problem: Reducing cost in the transportation industry such as shipping by lower consumption of fossil fuel.•2.1(i) Problem identificationIn marketing, creative problem solving greatly assists in the identification of the problem from the definition stage to the implementation of solutions. Problem identification is the most imperative step in the CPS because in many of the cases, what people feel is the problem is not the problem (Draze, Crawford, & Crawford, 1986). In this case, the main problemis the reduction of cost in the transportation industry such as shipping by lower consumption of fossil fuel. •2.1(ii) Problem delineationProblem delineation refers to the description of the problem at hand. In this, one needs to describe the causes of the problem, its impacts and the measures that have been taken towards attaining the solution to the problem. It assists in gaining a deeper understanding of the problem after it has been identified and thus assists individuals to know the best approach that they shouldconsider taking so that they can solve the problem at hand (Filho, 2017). •2.1(iii) Information gatheringThis entails carrying out a detailed research so that one can be in a position to obtain relevant information regarding the issue. To solve a problem, one needs to obtain information how other people have been in a position to solve that problem before, the tools required, and theduration of time required to solve the problem and also the cost. Obtaining the background
MARKETING PRINCIPLE 3information greatly assists one in the implementation of the new technology that is available to them and their unique experience and knowledge to assist in the identification of a solution that is faster, better and cheaper (Treffinger, Isaksen, & Dorval, 2006).•2.1(iv) Idea generationThis step is usually associated with creativity and brainstorming in problem-solving. To solve the problem of reducing the transportation costs, there is a need to write all ideas that comeinto the mind of an individual irrespective of how ludicrous or stupid the idea is towards solving the problem. If working alone, one should raise many ideas that are sufficient enough. When many people are involved in the generation of ideas, none of the individuals should be allowed tocriticize others ideas to avoid discouraging all the people in the group from sharing creative ideas(Jie, 2005). •2.1(v) Idea evaluationAfter generating ideas, they should be combined for evaluation. In this, one needs to go through the ideas and combine the ones that are related to form big ideas. Using the criteria devised for use, one should choose the ideas that broadly meet the criteria. After selecting these ideas, one should consider going through them and determine how well they are likely to meet the criterion while giving them ratings. If the ideas fall short of the criterion, one should think of the ways of improving them. After evaluation, all the ideas will have a score, and the ideas with the highest scores are the ones considered to have met the criteria even though they are not likelyto be the best ideas according to an individual, they have higher chances of solving the problem at hand or assisting in the achievement of the desired goal.
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