Running head: MARKETING PRINCIPLE OF APPLE IPHONE7 PLUS MARKETING PRINCIPLE OF APPLE IPHONE7 PLUS Name of the Student Name of the University Author Note
MARKETING PRINCIPLE OF APPLE IPHONE7 PLUS1 Executive Summary The report sheds light on the marketing principle of Apple iPhone7 Plus and impact of their marketing strategies and implementations. The report is emphasizing over iPhones to enlighten of the procedure of accomplishment for the stockholders and reason behind Apple unparallel market reputation. The new iPhone7 plus has implemented with lots of new features and facilities thus the phone has much enthusiasm among the Apple user. There are certain specific strategies that Apple has implemented for enhancement of their product. In this report, all the marketing policies and the comparison with the other companies have been discussed to state the market placement of the well-known company Apple.
MARKETING PRINCIPLE OF APPLE IPHONE7 PLUS2 Table of Contents 1. Introduction......................................................................................................................3 2. Industry Overview...........................................................................................................3 3. Company and Product Overview.....................................................................................4 4. Competitor comparison table...........................................................................................4 5. Target Market..................................................................................................................6 5.1 Product promotion......................................................................................................6 5.2 Segmented variables..................................................................................................7 5.3 Targeting strategies....................................................................................................7 6. Perceptual Maps and Positioning.....................................................................................8 6.1 Map denoting the Price and Quality..........................................................................8 6.2 Map denoting Features and Benefits..........................................................................9 6.3 Positing Statement....................................................................................................10 7. Conclusion and Recommendation.................................................................................10 7.1 Competitive Advantage............................................................................................11 7.2 Recommended change in Product............................................................................11 References..........................................................................................................................12
MARKETING PRINCIPLE OF APPLE IPHONE7 PLUS3 1. Introduction The wide range of goods and servicesin a business process reflectsthe diverse assortment of penchant, experience, and attitudes of customers. Most of the cases there are limited products those can appeal to all the customers, irrespective of the period, earnings, gender and edifying background. In case of analyzing the mass market, it is quite clear that people have ample amount of money to spend has used the mobile like iPhone7 plus. This is one of the latest brands that produced by Apple. This stock value incorporates all of Apple's commerce; however, a huge part of the increase in price can be accredited to the commencement of the forward-looking iPhones, of which four million have already been sold during mid- January2008.Thisassignmentwillinvestigateboththemarketplanningactivitiesand comparison from other companies (Baines, Fill & Page, 2013). 2. Industry Overview Technological enhancement and connectivity is the leveling measurement that can emphasize on the advancement of technology and their market. Smartphone is the most advanced connectivity that introduces the best mobile market for ever. People love Smartphone for the diverse facility that smart phone has done for the people that encompasses the best-selling option for the development of mobile companies. 45% of the China population has projected on Smartphone and new companies like Vivo, Oppo all these are the new generation mobile phone that mobile market influenced and gather more earning in this industry. Apple has forever been recognized as a ground-breaking organization by providing customers the best potential user practice. The company has built a product ecology integrating their goods into all aspects of community lives. The Apple variety illustration allows the company to incriminate quality prices for each of their products. From 2016 their market share has increased by 2.03% in overall business procedure and that process will sustain in 2018 also as the flow of business is very good by introducing new innovative products in the market.Smartphone products in internationalare
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