The Thistle hotel has used different communication channels to promote its services and create a high-quality positioning in the minds of users. They have emphasized their services through creative advertisements that highlight the quality and luxury they offer. To achieve successful results, both promotional activities should be integrated with market activities. The hotel also uses the 7 Ps of marketing mix (product, price, promotion, people, process, place, and physical evidence) to tailor its marketing strategies to different demographic and psychographic segments. The hotel has identified two target markets: one for customers aged 25-45 years, who prefer low prices and good services, and another for customers who prioritize luxury and quality, regardless of the price. The hotel has also considered the differences between business-to-business (B2B) and business-to-customer (B2C) marketing strategies and how they affect pricing and promotion. Additionally, the hotel is aware that international markets have different rules and regulations than domestic markets, which require adaptation and planning to ensure success.