Marketing Principles and Analysis of New Product for Nestle

Principles of
Marketing

Executive Summary
This report discusses the marketing principles that will termed to the actions of the business that
undertakes to advertise the purchasing or selling of the goods or facilities. Marketing involves
promotion, merchandising, selling and delivering goods to customers or other management. It
involves brand value and description of products of new product variations.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
Methodology....................................................................................................................................4
TASK...............................................................................................................................................4
Existing brand and Brand Values ...............................................................................................4
Description of the Target Market................................................................................................4
Analysis of the New Market, Including Trends..........................................................................5
An Explanation of the New Product...........................................................................................5
Comparative Analysis.................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
Appendices.......................................................................................................................................8

INTRODUCTION
Marketing will relates to the activities and business that undertake to draw in consumer and
manage dealings with them. Managing dealing with potential customer is the part of their work
to promote their brand and increase brand value (Ahmad, and et.al., 2021). The management
consider in this report is Nestle. It is a Swiss multinational food and drink management whose
headquarter is in Switzerland. In the following report new product named herbal drink in varied
flavours. The report covers the scenario of existing brand and brand value, description of the
target market, analysis of the new market with their trends, description about new products and
at comparative analysis.
Methodology
It will lead to analysis of the factors that are secondarily based on qualitative facts and to
evaluate it about the frequency distribution examined might be use by researcher.
TASK
Existing brand and Brand Values
The management of Nestle presently have over 2100 brands with wider term of products
that are dealings in varied term of market with the suitability of coffee, water bottle, milkshakes
and other beverage items, healthcare nutrition, seasoning, soups and sauces, frozen and
refrigerated foods and pet foods.
Vision of Nestle - As the Vision of Nestle is to maintain their term of the standards and
also managing effective term of leadership positioning in the field of the market place by
offering higher superiority facilities to consumers (Bondarenko, and et.al., 2021). The
management want to develop an efficient business culture by executing the terms of the exercises
and offering training and coaching to candidates that will help them in retaining them for longer
period of time.
Description of the Target Market
 Market segmentation – The marketing segmentation are based on demographic section
that involves age, gender, income, education. On the other hand, Geographic have