Marketing Principles and Ethics: Discussion on Advertising Ethics

This discussion board post examines marketing principles and ethics, specifically focusing on advertising regulations and ethical considerations. The author discusses the role of the Federal Trade Commission in regulating advertising and the importance of ethical conduct in marketing. The post highlights the ethical responsibilities of marketers, including the need to avoid harmful advertising and to obtain consent for research. The author explores the legal and ethical implications of advertising practices, referencing relevant regulations and ethical models. The post also addresses the ethical concerns surrounding research methods, particularly the use of personal information without consent, and emphasizes the importance of adhering to ethical guidelines in research practices. The post provides references to support the arguments and insights.

Marketing Principles and Ethics Discussion

1. The federal trade commission has the authority to regulate the unfair advertisement so the
legal protection of the individual rights can be used to prohibit the advertisement of
potentially harmful products (Ward et al., 2016). The answer will be same because as the
marketer it is the moral duty of the marketer to prohibit advertisement which impacts on
the health of target audience. As marketers, I would propose to use international
regulation of advertisement, television broadcasting regulations, code of federal
regulations, and others in order to provide advertisement which does not impact on the
health of the target audience (Chatterjee et al., 2014). For example Tobacco
advertisement which is a harmful product.
2. According to the ethical model, the researcher must inform the respondent that their
personal information is used to conduct the research. As the consent of respondent is
necessary and it is ethical as well as the legal duty of researcher (Béranger et al., 2015).
According to the norms of conduct, it is unacceptable behavior. The first norm states that
the aim of the research is truth, knowledge, and avoidance of error with the public
support, so the research is unethical. The harvesting method which is used to conduct the
research is unethical as the consent of the respondents is not taken and their personal
informal is used without informing them which leads to the unethical research. The
ethical model includes ethical responsibility, legal responsibility and economic
responsibility so according to the model the research is not fulfilling legal responsibility
and ethical responsibility which concludes that the harvesting method is unethical and
illegal.

References
Ward, P. C. (2016). Federal trade commission: Law, practice and procedure. Law Journal Press.
Chatterjee, S., & Pillai, G. (2014). Trai's Quantitative Advertisement Regulation: Ensuring a
Quality Viewing Experience or Regulatory Overreach. NUJS L. Rev., 7, 149.
Béranger, J. (2015). Uses of this Ethical Model. Medical Information Systems Ethics, 119-163.