Interrelationship of Marketing Functions with Other Departments
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Added on 2023/01/16
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This document explores the interrelationship of marketing functions with other departments in an organization. It discusses how marketing works with HR, finance, R&D, and production departments to achieve business objectives.
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Interrelationship of marketing functions with other departments of the organisation. To achieve the overall success of the business there is need to maintain the effective and efficient relation with the other departments of the organisation. All the function of marketing is focus on the customer and which are interconnected with the other units of the company. These interrelation of the marketing functions of the British Airways are explained below Marketing with HR The functions of human resources management are to recruit, select, train and develop the employees so that they will work to increase the sales and profits of the business. So, the department of HR helps the marketing departmenttorecruittheemployeeswhohavethe effective skilled and knowledge of marketing and works to increase the profits. Programmes of training is organised by the HR management which improve the understanding of the employees about how to promote the products and services in the market. Marketing with finance Every business needs money so in the working operations of the British Airways department of finance supports and helps the marketing department with variety of effective information and statistics about the prices of the services which customer will expect. The funds are provided to the marketing department so thattheyruntheiractivitiesandoperationofmarketing effectively. As per the budget decided by the finance department marketing department produces the products and services of the organisation. The department of finance is very essential for the success and growth of the marketing management in the business of the British airways. Marketing with R&D IntheBritishAirwaysthedepartmentofresearchand developmentbringinnovations,newideasandeffective services and products in their flights for the customer. For the fulfilment of the demands of the passenger there is need of the research and development department which brings the new ideas and innovation in the business operations that will helps seek the attention of the people and increase the sales and profits of the business. Marketer work with the researcher in order to meet the requirements of the people and make the company successful in the present and future conditions. So, for the success of the British Airways the interconnection between the department of R&D and marketing department is very essentialbecauseitwillhelptoachievethegoalsand objectives. Marketing with production department The department of marketing collects the data and information about the needs and wants of the customer so that the production department provides the services and products as per the customer needs.Marketersalsoresearchaboutthevalue,qualityand expensesoftheproductsthatwillhelpstotheproduction department to provides the products and services in the effective qualityandaffordableprices.InthebusinessoftheBritish Airways the department of production improves the quality of services and products which the passengers do not like with the help of market research. The department of marketing attracts the customer by showing the effective services in the flights of the BritishAirways which canhelpthe company to achieveits business objectives.