Marketing Principles and Practice

Marketing principles and
practice

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Important concepts and terminology of marketing in the organisation...................................3
2. Different marketing strategies and programmes that will helps to gain the goals and aims of
British Airways............................................................................................................................5
3. 7 Ps and STP concept of marketing in British Airways...........................................................6
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing principle and practices determine that the company product, price, place and
promotion that will gain the advantages of sales and profits of the company. With the helps of
marketing the business maintain the good relation with the people by fulfilling their taste and
preferences. In this process it includes the design of the product, development, promotion and
services of the product. In the competitive market it is very important aspects of the business for
the successful growth. This file focuses on the marketing practices and principles of the British
Airways which is the largest airline industry based on the size of fleet and passengers carried.
The headquarter of the this company is at the Harmondsworth, UK. This file includes different
strategies and terminology of market planning in the British Airways. For the accomplishment
of business objectives and goals so different strategies and programmes of marketing are used in
this file. There are the marketing mix and STP which helps to reach the organisational growth
ion the competitive market. British Airways. To attract the large number of passengers British
Airways organise different promotional activities in their business which helps to maintain the
good reputation of the company in front of the people.
MAIN BODY
1. Important concepts and terminology of marketing in the organisation.
In the working environment of British Airways uses the different marketing strategy
which satisfy the customer's wants and needs so this will provide benefits to the organisation and
the consumer both. According to this concept of market planning the organisation will get the
benefits from the competitors by producing the services and goods according to the demand and
perception of the people. Few example of marketing terminology are explained below:
Product strategy:
The aim of this strategy is to provide the greater quality, price and availability of services
and products to the people so that it does not affects their purchase decision. British Airways
always improve and update the services and products according to the requirement of the
passengers which makes them different from the competitors (Ventre and et.al., 2019). They give
focus to improve the products and services on the regular basis and achieve the company's target
and goals. To satisfy the demands of the people British Airways offers the high quality of
services in their flights such effective security, service class, different destinations through out
the world.