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Marketingfunctionsisimportantinorderto connect other functions of an organisations. It is a process which include all the activities involved from the product concept and reaches to it to their final customers. So, there are lot of departments which are included in the functioning of market. Themarketingoffunctionsstartsfromthe identification of consumer needs and also satisfy them as the requirements of customers. Marketers plays an important role in terms of selling the products and services which are in stock. In British Airways, its marketers are attempt to increase the sale of its products which cannot be supplied or sell. HumanResources:Thisdepartmentplaysan important function as it oversees the employees and recruit efficient and skilled employees in organisation who make sure the effective functioning and working of an organisation. They under take the recruitment and selection,traininganddevelopment,inductionand orientation etc. This department is helpful for British Airways as it helps in recruiting skilled employees in different departments and marketing as well who can easily perform its functions or roles. Other functions of the HR department of British Airways are motivation ofemployees,healthandsafety,performance management and appraisal and other related functions regarding the legal aspects of human resources. For this, the functions of marketing are mentioned as under:Research and Development:R&D is the primaryfunctionofanyorganisationwhichis helpful in generating new ideas or helps in knowing about the needs and wants of consumers which is useful for company in order to develop or make modifications in their products. It is useful for the marketers of British Airways in order to deliver products which can satisfy the needs of consumers. For this, the practical research has been undertaken which is belongs to the companies, universities and other countries. For this, marketers will tie up with the researchers and their engineers in order to make sureabouttheneedsandrequirementsoftheir potential consumers. Production: Both the departments production and marketing are interconnected as various activities likewarehousing,packaginganddistributionis dependingonthemarketingdepartment.The productiondepartmentonlyproducegoodsor generate it. For instance, if new designed aircraft is manufactured in the factory of British Airways then it marketing department is the one who promote and advertise it and share its features in front of public. Marketing Principles and Practices Relationship of marketing functions with other functional areas