Marketing Principles and Practices

Marketing principles and
practices

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. Essential concepts of marketing in British Airways................................................................3
2. Strategies of marketing which helps the British Airways to achieve the objectives...............5
3. 7 Ps of marketing and strategy of STP in British airways.......................................................6
RECOMMENDATIONS.................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the process and practices of the business which creates the effective
relations with the customer to satisfy their needs and wants to achieve the success and growth of
the organisation. It is very essential for the business to growth in the competitive markets. An
organisation done marketing for the promotion of purchase and selling of their goods and
services. This file evaluates the marketing strategies of the British airways which is the flag
carrier airline company. Based on the size of fleet and passenger carried British airways is the
second largest airline company of the UK. Its headquarter is at the Harmondsworth, UK. There
are various essential concepts of marketing which is applicable in the organisation to achieve the
success and growth of the business. This report identifies different strategies of the marketing
which helps the British airways to achieve their goals and objectives. The strategy of marketing
and approaches of segmentation, targeting and positioning of markets which is used to promotes
the products and services of the organisation are described in this report. The main focus of the
marketing is to increases the base of the customer by fulfilling their needs and wants.
1. Essential concepts of marketing in British Airways.
British airways uses the concepts of marketing to fulfils the needs and wants of the
customer which gives advantages to both customer and business. Marketing concepts helps to
gain the benefits from the competitors by attracting the large number of customer from the
products and services. Some of the concepts of the marketing are describe below:
Product strategy:
This concepts focuses on to provides the products and services with effective and
efficient quality , price and availability to the customer which does affects their decision of
purchasing. As per the needs and wants of the customer British airways provides the better
quality flights, executive class, service class, proper security, speed different destinations across
the Europe and the world (Nowak, and et.al., 2015). Continuous improvements in the products
and services of the organisation increases the profits and productivity of the business in the
different situation of the market.
Branding:
This concept of marketing which includes the specific name, logo and effective image of
the products and services of the company. British Airways makes their logo business effective so