Marketing Principles and Techniques

Marketing Principles and
Techniques

Table of Contents
INTROUCTION..............................................................................................................................................3
TASK 1..........................................................................................................................................................3
1.1: Concept of marketing.......................................................................................................................3
1.2: Market segmentation and their various types..................................................................................4
1.3: Marketing mix...................................................................................................................................4
TASK 2..........................................................................................................................................................5
2.1: Aims of research and market analysis..............................................................................................5
2.2: Market study method.......................................................................................................................5
2.3: Market analysis tools and techniques..............................................................................................6
TASK 3..........................................................................................................................................................6
4.1: Techniques used for E-market product and services........................................................................6
4.2: Certain ways useful for controlling their online reputation..............................................................7
TASK 4..........................................................................................................................................................7
3.1: Use of market analysis techniques to research on the target market..............................................7
3.2: Interpretation of findings.................................................................................................................7
3.3: Presentation of reports....................................................................................................................8
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTROUCTION
Marketing is one of the reliable management exchange relationships which is used to
create and satisfy various customers’ needs and want of an organization. As per the mentioned
case scenario, it has been found that one of the family member are operating small business their
own skills and ability. By without having appropriate marketing knowledge they are not being
able to operate their business in proper manner. This project report is all about analyzing concept
of marketing and their essential research methods those are profitable in coming period of time.
Further this report provided certain crucial aspects related with customers and E-marking are
mentioned under this report. All kind of learning experience those are gather from overall
research is being discussed positively in this report (Ang, 2014)
TASK 1
1.1: Concept of marketing
Market is a place where a product and services can be traded as per the demand of
customer. While marking is known as one of the crucial process which is being used for the
purpose providing products to the customers in that manner in which they get satisfied. To be a
successful in business that must be helpful to attract and retain customer for longer period of
time.
According to the mention case study which is related with production of “Herbal products”
for almost 6 months’ time. The business that is run by them are taken as one hypothetical basic.
In spite of having such a great business they are not able to manage their resources and generate
sufficient amount of profit. There are certain marketing abilities are lacking which can be needed
to be resolve as soon as possible so that future aims and attain in more quick period of time. The
marketing managers is playing an eminent role in promoting business and their aims of an
organization (Armstrong and et. al., 2014). They seem to be future face of the company so some
vital activities are required to be implemented. Some of them are:
 Product planning: The main activity of an organization is to make appropriate strategies
regarding increase the customer size by providing valuable product to them.
 Advertising: This seems to be another important technique which are used for the
purpose of promoting their products in various parts of the nations.