Marketing Principles and Techniques

Marketing Principles and Techniques

Table of Contents
INTRODUCTION 3
TASK 1 3
1.1 Marketing and functions perform by marketing department 3
1.2 Market segmentation 4
1.3 Marketing mix 5
TASK 2 5
2.1 Aim of research and market analysis 5
2.2 Market research method 6
2.3 Market analysis tools and techniques 7
TASK 3 7
3.1 Application of market analysis techniques to research target market of own products 7
3.2Interpretation of market research and analysis 7
3.3 Presentation of the findings to marketing team 8
TASK 4 8
4.1 Methods used for e-marketing of products and services 8
4.2 Method regarding management of online image of organisation 8
CONCLUSION 9
REFRENCES 10
Books and Journal 10

INTRODUCTION
Marketing refers to the process used by company to promote the buying and selling of their products (Bejtkovský, 2020). It includes all the activities which are carried
out by company to promote product and service of an organisation such as advertisement, discount offers and other promotional activities. There are seven basic
principles of marketing in order to increase sales and demand of customers in an organisation are product, price, place and promotion. In order to have efficient
marketing in the organisation it is essential for managers to consider these basic principles of organisation. Fresh and food bakery is a bakery operating their business in
London, UK. The first store of Fresh and food bakery is opened in Hampstead with an aim to make best class artisan bread. This report contains the basic concept of
marketing with various functions to be performed by department of marketing. It includes segmentation of market with application of marketing mix, marketing
analysis, research and tools of marketing. It also contains products of E-market and analysis of techniques with presentation of finding in the research.
TASK 1
1.1 Marketing and functions perform by marketing department
Marketing
Marketing involves all the activities which are to be carried out by business in order to promote their products and services in the market (Buccieri, Javalgi and
Cavusgil, 2020). The activities which are included in marketing are advertisement, modification of product according to demand of customers, selection of best
distribution sources and utilising promotional strategies and many more. It spread awareness about the product among people of market. In context of Fresh and Food
bakery, in order to promote products of bakery they need efficient marketing to be performed and create their unique identity.
Functions carried out by marketing department
Various activities are required by department of marketing in a company for improvisation of the share of market and achieving good place in market. Fresh and Food
bakery is a small family business which is established before 6 months only. In order to attain success it is essential to collect data about various functions of marketing
which are discussed below:
Market research: Team of marketing is liable to perform market research in order to know wants and preferences of customers (El Junusi, 2020). By conducting this
research, organisation will be able to identify chances in the market according to which products are created.
Formulation of market strategy: Strategies for marketing are formulated in the organisation to promote products and increase sales to attain competitive advantage.
Customer relationship management: It is responsibility of marketing manager to maintain and build good and healthy relations with the customers and identify their
satisfaction level. It will help the organisation in gaining trust of customers and get loyal customers for the organisation.
1.2 Market segmentation
Market segmentation is a process which helps to divide the mixed market into best possible homogeneous groups according to the different parameters like
geographical, behavioural, demographical and psycho-graphical depends on the market and product offered by an organisation (Jamshido'g'li,
RakhmonjonZokirjono'g'li and Kholdorovna, 2020). Fresh and food bakery also need to group market in order to fulfil demands of various customers.
Demographic segmentation: This segmentation divides the population according the grounds of variables such as gender, age, income, occupation, etc. This is the
most useful segment of market segmentation which helps to determine number of individuals who consume their products. For example, some product are made for