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Marketing Principles and Techniques- Assignment

Added on - 23 Nov 2020

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MARKETING PRINCIPLES ANDTECHNIQUES
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3TASK 2............................................................................................................................................5TASK 3............................................................................................................................................6TASK 4............................................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing principles and techniques play a important role in carrying out the businessoperations and transactions. It is a essential function that consist of number of interrelatedactivities like sales promotion, marketing mix, understanding the customer's behaviour in orderto accomplish final aims and objectives in set time period (Zainuddin and Gordon, 2014). Thereport highlights the case of Venice bakery, which is a family business in UK and sells bakeryitems that include cookies, bread, pastries, cakes and other confectionery products. Theassignment includes the concept of marketing, importance of market research, E- marketing aswell as applying several market analysis techniques.TASK 1Marketing is defined as a management procedure that is concentrated on carrying outwork process by locating demands of consumers and perform functions to satisfy them ineffective manner. There are numerous types of activities that are carried out under this, whichinclude marketing research, pricing, promotional process, developing communication strategy,preparation of budget and many others. Hence, the basic objective behind it is to identify theconsumer's needs and work in accordance to satisfy them in market place (Armstrong, Adam,Denize and Kotler, 2014). For instance, Venice bakery have to perform marketing researchbefore producing some bakery product. After this, advertisement activities have to be conductedin order to develop the interest among customers to purchase it. Venice bakery have introducedDecorated doughnuts for the first time and various promotional activities are performed whichinclude offering of free samples to customers who visited the bakery. There are other importantactivities that are conducted under marketing function which are described below:Purchase of raw materials: It is a initial step in which marketer have to make purchases ofbasic and raw materials so that final product could be produced.Selling function: Sales and marketing are different concepts and involve diverse types ofprocess that is carried out. Selling involves generating leads for particular goods orproducts.Effective communication procedure: This is also a necessary activity that is conducted inmarketing process in which producer carry out communication process with theircustomers for providing information related to goods or products.
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