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Marketing Principles and Techniques Assignment - Fresh and Food bakery

   

Added on  2020-12-29

11 Pages2662 Words271 Views
Marketing Principlesand Techniques

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Marketing and functions perform by marketing department................................................11.2 Market segmentation.............................................................................................................21.3 Marketing mix ......................................................................................................................2TASK 2............................................................................................................................................32.1 Aim of research and market analysis....................................................................................32.2 Market research method........................................................................................................42.3 Market analysis tools and techniques....................................................................................5TASK 3............................................................................................................................................54.1 Methods used for e-marketing of products and services.......................................................54.2 Method regarding management of online image of organisation.........................................6TASK 4............................................................................................................................................63.1 Application of market analysis techniques to research target market of own products........63.2 Interpretation of market research and analysis......................................................................63.3 Presentation of the findings to marketing team.....................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is important activity which is required to carry on continue basis to developtheir market share. The main aim behind the use of marketing tools and principles is to improvethe sales of their products and services through satisfaction of the demands of customers. Thefour basic principles of marketing includes product, price, place and promotion. It is importantfor manager of company to consider all these principles while formulating marketing strategiesto attain long tern sustainability. Fresh and Food bakery conducts business operations in London,UK (Batini and Scannapieco, 2016). In the present report explain about, concept of marking along with functions performedby marketing department, segmentation of market, application of marketing mix, aim of researchand market analysis, market research methods and market analysis tools. Also, e-marketproducts, analysis of techniques used to research target market and presentation of findings tomarketing team.TASK 11.1 Marketing and functions perform by marketing departmentMarketingIt refers the activities which are carried by organisation to promote the sales inimprovement of their revenue figures. The different types of activities which are performedunder this includes development of product as per customer demand, determining effective priceof products, selection of best distribution channel and use of promotional strategies to spreadawareness among the individuals of target market. In this regard, Fresh and Food bakery is need to provide bakery products as per the tasteof customers and for promotion uses slogan to create unique identity. Functions carried out by marketing departmentThere are many activities are performed by marketing department in organisations forimprovement of their market share and attaining higher position in market. Fresh and Food

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