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Marketing Principles and Techniques

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Added on  2020-10-23

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This report is on " marketing mix of organization". In the present world, marketing principles and techniques are some major components of the marketing section of a business organization that needs to be properly understood by a business person to run a business in a successful manner. Coffee, Cake & Kisses is a coffee shop which is being developed by a small family. This report is going to include various things like marketing mix, marketing segmentation, and various tools and techniques that will aid this company in enhancing its market share in the marketplace. We will discuss here the various sort of marketing research methods.

Marketing Principles and Techniques

   Added on 2020-10-23

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Marketing Principles andTechniques
Marketing Principles and Techniques_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Marketing and its diverse activities........................................................................................1Market segmentation..............................................................................................................2Marketing mix of organisation...............................................................................................2Task 2...............................................................................................................................................3Main aim of market research and market analyses................................................................3Various sort of marketing research methods..........................................................................4Market analysis tools and techniques used to evaluate market research method...................5TASK 3............................................................................................................................................5Various methods used to e-market products and services......................................................5Methods by which organisation manage their online image..................................................6TASK 4............................................................................................................................................6Market analysis techniques to research the target market.....................................................6Interpret the findings of your market research and market analysis......................................6Finding and recommendation.................................................................................................7CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONMarketing principles can be understood as a major technique that stay filled with manystrategies and factors which helps an individual in framing prices of products which may aid acompany in grabbing a good market share (Graber and et. al., 2016). In present world, marketingprinciples and techniques are some major components of marketing section of a businessorganisation that needs to be properly understood by a business person to run business in asuccessful manner. Coffee, Cake & Kisses is a coffee shop which is being developed by a smallfamily. This report is going to include various things like marketing mix, segmentation andvarious tools and techniques that will aid this company in enhancing its market share atmarketplace.TASK 1Marketing and its diverse activitiesMarketing is a process which is filled with numerous actions that helps a business firm indoing promotional activities of products and services that are being made and offered by them toits consumers. In present context, Coffee, Cake & Kisses have made and offered some goodquality products which is being liked by customers in ample numbers. But, they do not knowhow to promote their products so that to enhance their moderate sales. There are some actionsand activities of marketing department that can help this organisation to do so and these aregiven beneath:Diverse activities of Marketing:Enhancing and maintaining sales of products: One of main activity which can also bestated as a responsibility of marketing department is to enhance sales. For an example: Coffee,Cake & Kisses which is a small coffee shop carrying a lot of products but cappuccino is famousamong its regular customers. In order to enhance sales it is required for them to promote thisspecific product through using different tools that do not cost much to them like online socialsites. Keeping up with the competition: Another major duty and activity that is of marketingdepartment is to develop strategies and implement them which may aid Coffee, Cake & Kisses ingiving good rivalry to competitors (Lees-Marshment, 2014). For an example: Fluctuation price1
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