Assignment on Marketing Principles in Organization
15 Pages4656 Words202 Views
Added on 2019-12-03
Assignment on Marketing Principles in Organization
Added on 2019-12-03
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MARKETING PRINCIPLES
Table of ContentsIntroduction..........................................................................................................................................4Part A....................................................................................................................................................41.1 Describe the different elements of the marketing process.........................................................41.2 Assess the benefits and costs of a marketing orientation...........................................................52.1 Conduct macro and micro environment analysis for organisation............................................52.2 and 2.3 Suggest segmentation criteria and target strategy.........................................................72.4 & 2.5 Explain buyer behaviour affects the marketing activities in different purchasing situations and recommend a new positioning strategy for Bentley................................................83.1 Represent how the products/services should be designed to sustain competitive advantage....93.2 Represent how distribution is arranged to provide customer convenience.............................103.3 Explain pricing strategy as per marketing conditions..............................................................103.4 Represent how promotional activity should be integrated to get marketing objectives..........103.5 describe the additional elements of extended marketing mix for firm....................................11Part B..................................................................................................................................................114.1 Plan and suggest marketing mixes for the two distinct segments in consumer markets.........114.2 Explain the differences in marketing products and services to businesses (B2B) consumers (B2C).............................................................................................................................................124.3 Recommend a marketing strategy for global market and explain difference between international to domestic marketing..............................................................................................12Conclusion..........................................................................................................................................13References..........................................................................................................................................14
Illustration IndexIllustration 1: Elements of marketing process......................................................................................4Illustration 2: PESTLE analysis...........................................................................................................6
INTRODUCTIONMarketing principles are considered as techniques to improve the marketing performance oforganization and its presents products. It also helps to launch new commodities in the market. Thisapproach aids to take price, place, promotion decisions with help of market research whichcontribute effective role to analyse the customer’s lifestyle and trends in the nation. It is a necessarymethod to get the frequency of client in market (Smith, 2014). Bentley motors is auto mobileorganization which provides better cars and services to its consumers in the UK. The present filealso introduces marketing elements of marketing process. It also represents the external and internalauto mobile environment of United Kingdom. It also describes the buyer behaviour in differentsituation. It also explains the additional marketing mix elements of Bentley. It also discuss the B2cand B2b models for marketing process. PART A1.1 Describe the different elements of the marketing processDefinition of marketingMarketing is the human action along with procedures for producing, interacting, deliveringas well as exchanging offerings which keep effective value for customers at large(Cohen, 2011)There are many various elements for marketing process in the market which is stated belowthe diagram.
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