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Marketing Principles Assignment : Bovis Cafe and Restaurant

   

Added on  2021-01-22

10 Pages2876 Words37 Views
MARKETING PRINCIPLESAND TECHNIQUES
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Diverse activities carried out in marketing department........................................................11.2 Market segmentation as a tool...............................................................................................11.3 Marketing Mix......................................................................................................................2TASK 2............................................................................................................................................32.1 Aims of research and market analysis...................................................................................32.2 Market research method........................................................................................................32.3 Market analysis tool and techniques.....................................................................................4TASK 3............................................................................................................................................44.1 Methods used to E-marketing...............................................................................................44.2 Analysing companies in managing online image..................................................................5TASK 4............................................................................................................................................53.1 Analysis of marketing techniques to research.......................................................................53.2 Findings of market research and market analysis.................................................................63.3 Presentation of findings to market team................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONMarketing is said to be an activity that are related to buying and selling process of acommodity. This process mainly includes advertising and selling products to its end customers.Small family business that is taken in this assignment is Bovis Cafe and Restaurant. From thisreport, researcher will get to know about the concept of marketing so that company canimplement this in their future proceedings (Wymer, 2011). Furthermore, process of marketresearch is explained so as to know the aims and objectives. Lastly, implementation of marketingtechniques in a company is included in this assignment. TASK 11.1 Diverse activities carried out in marketing departmentMarketing is a process through which company tries to promote their activities and alsomaintain a relationship between customers and organisation. Thus, its prime goal is to make theproduct reach to every single person so that they can buy their commodities. Marketingdepartment plays an important role in in increasing its sales and profitability. It helps anorganisation in establishing the business in an effective manner. Following are some of thepoints which marketing department perform in order to improver their profit:Build a relationship with audience: By creating awareness amongst customers and bydelivering best quality products company will be able to establish a better relationship with itsconsumers. This will attract a large number of clients towards company as a result it willincrease their sales (Suvarna, Layton and Bancroft, 2012). Involvement of customers: This segment try to engage customers by manufacturinggoods as per their choices and preferences. For this, company monitors current market scenarioso as to know level of competition and formulate strategies and ideas accordingly. Generate income: This is the prime activity that every company establish their businessso that they can generate ample amount of money in given speculated time frame. Therefore,firm perform all their activity just to increase their customer base. 1.2 Market segmentation as a toolMarket segmentation is stated as a concept under which buyers are divide into groups orsegments, so that company can fulfil common needs and responsibility. This enable organisationin targeting customers of different segments (Hodge and et. al., 2011). Furthermore, market1
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