Principles and Practices of Marketing for Desklib

Principle and Practice of marketing

INTRODUCTION
 When an organisation is huge amount of profit it is important to expand it so that
the rate of profit can be increased in an effective way. By expanding the business
with powerful and effective strategies an company can earn goodwill in the
market and can also increase the profit share in the market. There are various
tools and strategies which can be used in order to make an organisation
sustainable in different country. A planning can helps in achieving the objective
in an effective way.

TASK 1
SOSTAC Analysis
 This is a tool which is used for business and marketing planning and this model has
been used by many companies in order to make an effective plan and this model is
also consider as the one of the most popular models(Alshaikh, Maynard, and Ahmad,
2021). This model mainly focusses on the process in which it creates and executes
the marketing plan in order to encourage the data from the controlling stage of
various previous marketing plan and it also involve the analysis of future. The
analysation of this plan in context with Pret a manager in order to expand in Japan is
analysed below.

Situation analysis
 This stage analysis all the situation and considered as the important part of this
model. As before expanding business in an new country it is important to
analysis the current situation of the company in order to make new development.
Analysation is important in order to make new changes and development in the
strategies or to make new strategies. This is the stage of implementing the
framework of planning. Analysation of an company involves the question like
how company interacts, what company do, who the company are in the industry.
This also involves external and internal situation analysis.