Principles of Marketing for Electrical Vehicles: Components of Marketing Planning, PESTLE Analysis, and Marketing Mix

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PRINCIPLES OF
MARKETING
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Table of Contents
INTRODUCTION ..........................................................................................................................4
Main Body.......................................................................................................................................5
Part One...........................................................................................................................................5
Components of marketing planning process in terms of Electrical Vehicles Marketing ..........5
Conduct environmental audit with the help of PESTLE framework for EV market along with
relevant micro factors..................................................................................................................6
Marketing mix 7ps & explain how the development of marketing mix contribute to effective
marketing planning......................................................................................................................8
Part Two.........................................................................................................................................10
Differentiation among the segmentation of the Business to business and Business to
commerce markets with context to electrical vehicles..............................................................10
Targeting of either Business to business market or Business to customers market & who
would be targeted primarily with a promotion of electric vehicles..........................................11
Explain the concept of positioning & suggesting how electric vehicle can be positioned in the
Business to business or Business to consumer market..............................................................11
PART THREE...............................................................................................................................13
Marketing Mix analysis.............................................................................................................13
CONCLUSION .............................................................................................................................16
References .....................................................................................................................................17
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INTRODUCTION
In this modern era, it is compulsory for the enterprises to adopt appropriate marketing
strategy which can lead long term sustainability rate in the market. To gain more success, it is
necessary to for the enterprises to company can effectively boost the purchasing & selling
process. In order to obtain more positive outcomes, marketing manager is liable to prepare
strategic plan and use the whole concept of principle of marketing so that company can
effectively evolve the promotional & selling activities. For this project, Alcraft Motor company
Ltd is considered which is founded by David Alcraft & established in Towcester , UK. The main
concern of the company is developed unique quality low carbon vehicle for the people. The main
motive of this project is to determine the components of marketing planning process related to
EV marketing, analyze the environmental audit with the use of PESTLE analysis & explain 7 Ps
of marketing mix. This report also discuss about the segmentation, targeting & positioning on the
basis of electric vehicle. Furthermore, this project will conduct marketing mix analysis.