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TASK 415 - A marketing principle for B2B vs B2C16

   

Added on  2019-12-04

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Marketing Principles
TASK 415 - A marketing principle for B2B vs B2C16_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................41.1 Marketing process............................................................................................................41.2 Cost and Benefits of marketing orientation......................................................................5TASK 2............................................................................................................................................62.1 Macro and Micro factors..................................................................................................62.2 & 2.3 Segmentation and targeting....................................................................................82.4 and 2.5 Buyers behaviour.................................................................................................9TASK 3..........................................................................................................................................113.1 New positioning of product............................................................................................113.2 Distribution Strategy......................................................................................................123.3 Pricing strategies............................................................................................................133.4 Promotional Measures....................................................................................................133.5 Extend marketing mix....................................................................................................14TASK 4..........................................................................................................................................154.1 Marketing mixes- 2 different segments..........................................................................154.2 B2B vs B2C....................................................................................................................164.3 Distinction between International marketing and Domestic marketing.........................16CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
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INDEX OF TABLESTable 1: Macro environment factors of M&S.................................................................................6Table 2: Micro environment factors of M&S..................................................................................8Table 3: Marketing mix.................................................................................................................14Table 4: Marketing mixes of two different segments....................................................................15Table 5: Difference between B2B and B2C..................................................................................16Table 6: Difference between international and domestic marketing.............................................16
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INTRODUCTIONWith the increase in turbulence in market and competition level, organisations areinclining towards the improvement in their efficiency level and better showcasing of theirproducts and services. In that respect, marketing has become the core area of operation inorganisation to foster growth and development. Present report elucidates different components ofmarketing and its impact on an organisation. For the purpose, retail company Marks and Spenceris taken into account.TASK 11.1 Marketing process Marketing refers to the process of establishing strong communication and interactionbetween business organisation and consumers. While, marketing process refers to analysis ofmarket opportunities and framing strategies to fulfil objectives of the company. There are variousstages of marketing process that are determined as follows:Mission and vision: The first step is to articulate mission and vision of the company tofunction effectively in potential market. M&S possess an objective of acquiring higherproduction, profitability and customer loyalty in the market.Environmental analysis: Secondly, to conduct situation analysis of organisation throughSWOT model that will evaluate strength, weaknesses, opportunities and threat ofbusiness entity. The concerned business organisation should work upon its weaknessesand maintain their positive strength and opportunity.Developing strategies and tactics: The third step of marketing process is to set objectivesthat are clear, measurable s and certain time scale. Managers of M&S will adopt SMARTobjective principle to accomplish objectives in systematic manner.Implementation of plan: After framing goals and objectives last step is strategydevelopment that involves selecting target market and form tactics to attain desiredresults. The cited enterprise will control and monitor its business operations throughclients’ feedback and current market scenario.Marks and Spencer also follow marketing process to attain its objective. There are largenumber of customers to the organisation adopts structured and systematic method in marketingby adopting a set of activities, which are described as follows:
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