Effective Communication in Marketing Principles

Effective
Communication

INTRODUCTION
• The term marketing principles means deciding the framework of organisation which is to be
followed in right manner. In firm, the term marketing activity is quite different from selling
activity.
• The main aim to gather attraction of potential customers and clients in goods and services. It is
wider concept which involves functions like researching, promoting, selling and distribution of
good and services

PRODUCT DECISION
• A. Consumer products
• B. Products' three layers
• C. Products life cycle

A.) CONSUMER PRODUCTS
• Product is one of the essential part of marketing mix, if
company is providing satisfactory products and services to
its consumers then it will support in accomplishing goal of
entity.
• Laptop is the consumer product which have been selected
in the project. Laptop is common demand of recent era.