Principles of Marketing for Health Booster Soft Drink

PRINCIPLES OF MARKERTING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
SECTION -1....................................................................................................................................3
The components of marketing planning process and marketing orientation and the application
of marketing orientation in business...........................................................................................3
PESTLE analysis and micro-environmental factors related to competitor activity with respect
of new products...........................................................................................................................5
Effective marketing planning by marketing mix........................................................................6
SECTION – 2...................................................................................................................................6
Segmentation process for business to business (B2B) and business to consumers (B2C) in
terms of new soft drinks..............................................................................................................6
The targeting process in (B2C) markets and their characteristics which help in launching of
new soft drink..............................................................................................................................7
Describe positioning and way to positioned the new soft drinks in target markets....................8
SECTION- 3....................................................................................................................................9
7P marketing mix for describing the new soft drink by table format.........................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is the process of buying, selling, promoting, advertising and delivering of
products and services to the consumers and business on reliable rates. The principles of
marketing includes the all the ideas and thoughts and strategies which help in marketing. The
principle of marketing includes the various steps like targeting the consumer, determining the
needs of customers, manufacturing and production of products and services according to the
demands, attractive packaging, advertisement and selling of products (Tomczak, Reinecke and
Kuss) 2018). The principle of marketing based on three stages and it incudes the communicating
which is the learning process from customers, delivering which is the offering process in feasible
value as well as exchanging which includes the trade value of the products and services. The
given report has discuss about the principles of marketing of new soft drink. The report has taken
the Coca-Cola company for discussion of their report (Demirbag-Kaplan and Cavusoglu, 2022).
The Coca Cola company manufacture Coke as carbonated soft drink from 19th century. The Coca
Cola company has decided to launch the new soft drink which is healthy as well as providing the
new taste to the consumers. The Coca Cola has launched the new soft drink and named the soft
drink ' Health Booster' to the markets. The Health Booster is healthy soft drink and available in
different flavour and made up of 90 percent fruits juice, 10 percent honey. The company has not
added the sugar because of side effects of sugar and restricted the use of plastics bottle for the
new soft drink (Brocato and et. al., 2022). The Health Booster is available in glass, cane, steel
container in markets. The report has included the planning process, segmentation, positioning
process, PESTLE analysis and many more process in marketing of Health Booster.
MAIN BODY
SECTION -1
The components of marketing planning process and marketing orientation and the application of
marketing orientation in business
The marketing planning process is the way to define the business environment of
business and their competitive position in the markets. The marketing planning is basically an
advertising strategy which are develop as well effectively implement by the business
organisation to sell their product in the market. An effective marketing plan assists the business
organisation in determining whom they have to target, how to reach them, at what price product

can be sold and how to measure the efforts. It is very important for the business organisation to
develop the solid marketing strategy because these strategy act as foundation through which
goals can be achieved in proper manner. The process of marketing includes the strategies which
help the business in developing, implementing, evaluating and executing process. The objectives
of planning the marketing process are to know the demands of consumer for enhancing the
profits. The management of the firm must have to develop the marketing strategies according to
the objectives or the goals which are set by the higher authorities. One of the most crucial
marketing strategy which can be implement by the firm is 7 Ps of marketing mix. As the needs,
customers, market and product change rapidly so by continually revisit this strategy the firm
management can track their performance and attain the maximum results.
Components of planning process in marketing
 Targeting the market: This is the process of identifying the buyers. It includes all the
steps by which business target the markets to increase the profits. The targeting of
markets is based on positioning of products and services in the minds of customers by
fulfilling their demands (Lee, and et. al., 2019). Coca Cola company is targeting the
market for Health Booster drink by advertising process.
 Research and analysis: The main components of marketing planning process is research
and analysis because it is the process by which company and business gather the
information like strengths, weakness of their process. It gives the idea to develop the
potential market for products and services. The Coca Cola has research on the market
strategies, products quality and products analysis with their research team.
 Product: The product is the main thing in the planning process of marketing because
directly help in the development of any organisation. The product should be cheap, best
and reliable. The new launch drink of Coca Cola company is very beneficial for health
and it has different kinds of flavours which attract the consumers.
 Monitoring the market response: This components evaluate the marketing plan for
meeting the goals of company. Coca Cola company has attached to other business unit to
monitor the effectiveness of marketing plan.
Importance of marketing orientation