Marketing Principles and Their Application to Hilton

REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
Key marketing principles and how these apply to chosen organisation......................................3
Explaining importance of marketing plays in strategy planning and to create an appraisal of
rationale of current marketing decisions for chosen organisations.............................................5
Considering innovation in product or service design in meeting needs of customers in line with
chosen organisations....................................................................................................................9
Exploring service excellence and assess how organisations use a number of techniques to
enhance their relationship and communication process to generate purchases to enhance sales.
.....................................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1
Online..........................................................................................................................................1

INTRODUCTION
Marketing is defined as a human activity in which marketer main aim to satisfy needs
and wants of customers and their primary focus on that what the consumer wants and what they
are purchasing. It is the process of executing and planning the pricing, and distribution of goods
and services to make exchanges of products to fulfil individual objectives. The current study is
based on Hilton was founded by Conrad Hilton in year 1919 in Cisco fall under the category in
Public, it’s an American Multinational Hospitality company which manages a wide portfolio of
resorts and hotels. This report will cover key principles of marketing and to know that how these
apply and to appraise rational decisions of marketing is taken by the chosen organization.
Furthermore, this study will justify concepts of segmentation, targeting and positioning related to
particular product or service.
TASK1
Key marketing principles and how these apply to chosen organisation
There are seven marketing principles which help organization in promotion of goods and
services so that performance of marketing may be increased. It also assists company to boost
their products and gain in growth of income by promoting through advertisements, campaign, or
newspapers etc (Marketing, 2021).
Marketing Mix- The main purpose of marketing mix is to find out right collection of
products, promotion, price, place so that company may use different strategies to sale their
commodity. An effective marketing mix includes meet customer needs to achieve organisational
objectives and try to create a competitive benefit for business.
Product- In the context of chosen company provides better products related to hotel
industry like rooms, proper breakfast and coffee, fitness centre, bag service, valet parking etc.
The range of their services is large and includes meeting in which they understand the queries of
customers and also some facilities involve wedding and banquet, special events, food and
beverage services, gift shops. There are mainly focus on two levels core and facilitating
products. Customers generally focus on core products because in this, specific commodities are
providing by them and also in this involve peripheral services as like additional goods above
core production so that business may offer to acquire competitive edge in marketplace.
Place- In the context of Hilton the ultimate goal of distribution strategy for any hotel
industry may be specified as to make products are available for consumers when, where and how