Marketing Principles - Task 4

Marketing Principles
Task 4

Introduction
Marketing mix is the process of devising a plan that can be
used to promote and communicate the goods to the final
consumers. There are four basic components of marketing mix
which comprises of the product, place, price and promotion.
The extended version emphasises on people, physical
evidence and process of the company. Vodafone is a telecom
company which provides wide range of services and products
worldwide in form of internet packages, broadband facilities,
SIM cards, etc.

Marketing Mix
Components Geographic Segmentation Demographic Segmentation
Product 4G services in rural area 4G Routers for teens
Place India (rural regions) Worldwide
Price Economic pricing Market Penetration
Promotion Newspapers and television adverts Sponsorships in cricket matches
Process Easy process of availing services Plain and simple process by visiting
retail outlets
People Highly trained and efficient
employees
Efficient workers in handling
grievances
Physical evidence Perfectly maintained stores Highly established interiors