Comparing Principles of Marketing for Men's Moisturizer Products from Bulldog and L'Oreal

MG412 PRINCIPLES OF
MARKETING

Executive summary
Marketing is a crucial factor present in the business of the company. Principles of
marketing include several tools that helps the company in reaching out to its desired audience
while simultaneously gaining competitive advantage. This report deals with the comparisons of
principles of marketing for men’s moisturiser product from Bulldog Company and L’Oreal. Each
of these two company follow a different approach to gain attention of its targeted audience.
These marketing principles help the organisation to agree upon some marketing ideas while
working on some effective marketing strategy. These principles help in building product
promotion strategies and making promotion process effective in the market.

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................3
INTRODUCTION...........................................................................................................................4
FINDINGS.......................................................................................................................................4
Target markets.............................................................................................................................4
Product........................................................................................................................................4
Price............................................................................................................................................5
Place............................................................................................................................................6
Promotion....................................................................................................................................6
CONCLUSION AND RECOMMENDATIONS............................................................................7
REFERENCES................................................................................................................................8