Key Marketing Concepts and Practices: A Case Study of Ford Motor Company

Marketing principles
and practices

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Key Marketing concept....................................................................................................................1
Recommendation.............................................................................................................................3
CONCLUSION................................................................................................................................3
References:.......................................................................................................................................4
Books and Journals.................................................................................................................4

INTRODUCTION
Ford motor company is known by its common name Ford is a multinational automotive
company headquartered in Dearborn, Michigan, U.S. The company changed the history of car
forever when incorporated in 1903 by the Henry Ford. The company sells a broad range of
products under the automobile sector which include luxury cars, sports car. The Ford also
produces and sells different models of trucks, buses and tractors. The range of products of the
Ford are categorised as SUVs and Crossovers, trucks and vans, electrified, cars and other
vehicles. Present report will outline key marketing concept and will identify the marketing
concept used by the Ford and their effectiveness in vehicles of Ford and will recommend a new
marketing concept.
MAIN BODY
Key Marketing concept
Marketing concepts are useful for the business and designing the strategies that are required to
satisfy the customers wants and desires, helps in increasing the sales and maximizing the
profitability and thereby beating the competition by outperforming them. Marketing concept is
combination of 5 main concept which includes production, product, selling, marketing, and
societal concept which are evolving for decades (Iacobucci, ed., 2020). It is not necessary that
each and every concept of the marketing concept is beneficial to the organisation or provides the
opportunity to them therefore it is very important to understand each and every concept precisely
and then identify the best suitable concept and orientation for the marketing of the organisation.
Below is the five key marketing management orientation in context of Ford motor company:
Production concept
The production concept is one of the oldest concepts in the business world which is
completely operation oriented concept which believes that the customers prefer easily available
products and that are affordable and at cheap prices (Peterson and Crittenden, 2020). It was
identified that the Ford motor company used the production concept with it first assembly line to
bring the evolution of mass production in 1913. The company intended to produce large numbers
of cars so simple design at the lowest possible cost. The aim behind this concept was to produce
vehicles for general public with vision of put the world on wheels. The production concept in
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