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Marketing Principles & Practice - Ryanair Assignment

   

Added on  2021-02-19

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Marketing Principles &Practice
Marketing Principles & Practice - Ryanair Assignment_1

Table of ContentsPART A...........................................................................................................................................1INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Key marketing concept and their effectiveness..........................................................................1RECOMMENDATIONS.................................................................................................................3CONCLUSION................................................................................................................................4PART B............................................................................................................................................4Covered in PPT...........................................................................................................................4REFERENCES................................................................................................................................5
Marketing Principles & Practice - Ryanair Assignment_2

PART AINTRODUCTIONMarketing is a process for creating, communicating, delivering and exchanging offeringsthat have value for customers, clients, partners and society at large. Marketing is based on somebasic principles that helps in formulating effective marketing strategies. Marketing principles areused for effective promotion of goods and services. Marketing is used in business practices sothat it can be performed in cost effective manner. To understand the concept of marketingprinciples and practices Ryanair company is selected which is an Irish airline. This airlinebecome one of the most profitable in the year 2003 for serving large consumers for national andinternational visits (Gbadamosi, 2019). Report consist of several marketing concepts that helps aorganisation for achieving business objectives. MAIN BODYKey marketing concept and their effectivenessMarketing management orientations are different marketing concepts that focus onvarious techniques to create, produce and market products to consumers. Through this conceptfocus is provided on identifying needs and wants of consumers and generate methods forsatisfying them. Techniques that are used for satisfying large number of consumers brings profitsfor business. Strategies that are used in marketing management helps in attracting large numberof consumers and each company have separate strategy to grab consumers attention. Producingof customised and standardised goods is one of the method to serve large number of consumerswith quality products as per their preference. A variation in product and service offered bybusinesses for charging price or variety is served as basis to consumers to make consumersamong available products (Marketing management orientations, 2015). Marketing concept usedby Ryanair airline is attracting large number of consumers by Economic pricing policy forservices offered. This concept used by Ryanair serves a revolutionary change in UK's economyas high demand for flight bookings is received from middle class groups. Leadership style usedby Michael O'Leary in Ryanair airline gives most productive results that induces EuropeanUnion to adopt similar marketing strategy for serving to general public for their desired goodsand services. Concepts of marketing management orientations are as follows- 1
Marketing Principles & Practice - Ryanair Assignment_3

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