Marketing Principles and Practice for Camden Grocer

Marketing principles and
practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKETING MANAGEMENT ORIENTATION.......................................................................3
Marketing Concepts.....................................................................................................................3
Production orientation.................................................................................................................4
Product orientation.......................................................................................................................4
Sales orientation...........................................................................................................................5
MARKETING ORIENTATION AND SOCIETAL MARKETING ORIENTATION..................5
Marketing orientation..................................................................................................................5
Societal marketing orientation.....................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Independent businesses are those that are operating on their own processes as well as
formulations. There are certain individual business which comes under the small scale industries
and are also more oriented with the fact that they require effectiveness by employing strategies
that are necessary for their growth prospect. This growth is essential because in order to uplift
the standard and to move ahead with a good sales orientation the organisation will have to stand
as an independent entity that would satisfy and explore the needs as and when possible. The
organisation that is chosen in this regard is Camden grocer. It is an independent business,
offering sustainable, seasonal, artisan retail products. They also offer beautiful ambience to
dwell, drink, eat and experience. The company is set to provide the best online and offline local
food and grocery delivery services.
MARKETING MANAGEMENT ORIENTATION
Marketing Concepts
Marketing concepts are said to be one of the biggest orientations for the organisation in order to
move ahead with the right concept of increasing sales. These marketing concepts are adopted by
the organisation in order to implement strategies that are necessary for profit maximization. The
existing competition requires certain strategies as well as concepts that would help the
organisation in order to strive hard for excellence. Certain needs and demands that are in regard
to the organisational entity which are to be fulfilled with respect to the customer negotiation will
have to be dealt by the organisation. The types of marketing concepts are as follows:
Production concept: the production concept is in regard to the accessible as well as the
affordability that is in regard to product. Product will play a major role in determining the
standards of the organisation and it is a primary concept with which the entire organisation as a
striking forward. This concept is said to be mainly focusing upon the production sector of the
organisation where the cost-effective strategies are also developed.
Selling concept: when production concept entirely revolves around the products of the
organisation the selling concept will bring about the orientation of deriving relationship between
the organisation as well as the customers. Customer satisfaction is one of the important criteria
that will have to be maintained in selling concept because it is not until when the concept is more
focused upon the customers that it gets to incorporate the values that it will have to move ahead.