Cross Functional Relationship of Marketing and Other Departments in British Airways
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Added on 2023/01/16
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This article explores the cross functional relationship between marketing and other departments in British Airways. It discusses how marketing interacts with HR, production, and legal departments, and the importance of coordination and cooperation among these departments.
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Cross Functional Relationship of Marketing and Other Departments in British Airways. Marketing Relationship with HR Human resource (HR) is the main department for any business because it is responsible to recruit and select the eligible employee which possesses greater efficiency towards their work. Also, the HR designs the job profile along with roles and responsibilities which are designated to the eligible person. The HR manager maintains the relationship with the marketing managerintermstounderstandtherolesanddutiesinmarketing department, so it helps them in recruitment and selection process. Marketing department get the knowledge about the working criteria of their HR department. This enhances the performance of the marketing department as well as HR department because they work with mutual understanding and cooperation among them. British Airways has better understanding between the marketing and HR departments which helps them to appoint right person for the marketing (Bardhan and Pattnaik, 2017). Also, the training and developments for the employees is handled by the HR departments to increasetheirskills.Itenhancesmarketingdepartmentsapproachto potential consumers which gives profits to the company. Cross Functional Relationship Cross functional relationships defined as the teams from different working areas in the organisation establish harmony to achieve the common objective for the company. Cross functional team denotes to group of people from different functional areas helps each other. Basically, it consist staff members from all levels of company. Marketing Relationship with Production Production department handle the inventory of the items. Marketing department has to consult with the production manager in terms to know the availability of the products and which products are not available in the inventory. So the marketing manager can design the strategies to sell those products which are available in access. It helps them to maintain the balance between the supply and demand chains in market. So, it indirectly affects the sales of the products of the brand. British Airways maintains coordination between the production and marketing departments (Askoul, Khan and Lalitha, 2016). It is very important to have the knowledge about the availability of the seats in thescheduledflightsforthepassengers.Otherwiseitleadsto customer’s disappointment. Marketing Relationship with Legal Marketing department maintains the relationship with legal team who manages the legal procedures of the company. It helps to design the marketing strategies like promotional activities for example marketing department design an advertisement for the products and service provided by the company. So, the legal department’s manager would decide that this is in limit or in ethical manner and it should follow the laws. Breaking any laws will be affect the company’s image and if anybody registered case against the business then they have to pay the penalty or it leads to severe losses to the company. British Airways possess strong bond within internal environment,as the legal department and marketing department have proper coordination (Woods, 2016). If any marketing strategy is planned by the marketing department it is consulted by the legal department that it is in ethical manner or not. Also, the laws and legislation are not hampered. So, it maintains the brand value in market.