Relationships of Marketing Functions to Other Functional Areas in Organization

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Marketing refers to the department of a company from
which the profit can increase by satisfying the needs of
the customers. It is essential department in every
business as the business needs to develop different
strategies that can identify the requirements of the
customers. The interrelationship between the marketing
and other operation of an industry are important in order
to accomplishing the goals of business.
The production department refers to the operational department in
which the technical strategies are implemented. In this department, the
technical specialist occur which help in bringing the new technologies
in the industry. In context of British airways, the marketing department
identify the needs of the passengers and help in the building the quality
in operation department. The marketing department also helps in
providing the expenses to manufacturing the products with the right
information. With this the operational department of British airways can
fulfil the requirements of customers at a cheap price. The marketing
department can analyse the nature of manufactured products which can
decide the marketing of the products.
Explain the relationships of marketing functions to other functional area in organisation
INTRODUCTION Marketing with production department
Marketing with legal department
The airline industry has some legal ethics with in each department
which should be followed by all the members of department. The
marketing department helps in maintaining the legal laws within the
British airways which are implemented by the government in order to
maintain the customer’s policies. Their work includes to ensure the
proper management and follow up of these regulation including by
passengers to promote the smooth working in British airways.