Marketing Principles & Practice LSBM101 Assignment
Added on 2021-02-21
6 Pages1273 Words37 Views
Marketing
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Marketing Principles &Practice LSBM101
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Key marketing concepts and their effectiveness..........................................................................3RECOMMENDATION...................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONMarketing is very important for each and every business because organization profit andloss is completely depends upon the effective marketing (Gbadamosi, 2019). Marketing is thebroad procedure that will includes such as research and development, product design, productdevelopment, customers services etc. Marketing is completely depends upon seven P's that isprice, place, product, packaging, promotions and people. Ryanair is Swords, Dublin based Irish airline. Which is established in 1984 and the subsidiariesof this company is Lauda, Ryanair Sun, Malta Air and Ryanair UK. In this study will discuss thekey marketing concepts and their effectiveness, these concepts are marketing concept,production orientation, product orientation and sales orientation (Rowley, 2017). Also, in thisstudy will include the marketing orientation and societal marketing orientation. MAIN BODYKey marketing concepts and their effectivenessMarketing concept is the method which use and analyse by the organization to evaluatethe needs of their customers and then shape the policies and decision that satisfy the needs ofcustomers. a) Marketing Management OrientationRyanair is facing various problem in their marketing services that can be improved by themethods of marketing management orientation. These methods are: Marketing concepts: Marketing concept is the very first thing of marketing management.According to this method organization and business will try to understand the needs of theircustomers. Once they are find out the needs of the customers they will design the products andservices as per customers wants that are satisfied their demands (Hong and Yang, 2019). Ryanaircan use this method for improving their marketing. By this method Ryanair firstly find out thebasic needs and requirements of their consumers and then provide services as per their wants.That will help Ryanair to grow in the market and also enhancing their customer base. Production Orientation: The another method of marketing management concept is theproduction orientation (Rowley, 2017). In this method organization is only focus on theimproving the manufacturing and production of the company. Ryanair also use this method forimproving the marketing, as per this they can design the products and services who are
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