Marketing Principles and Practice

Marketing Principles
and practice

Content
• Introduction
• Marketing concept
• Marketing concepts and its effectiveness
• Conclusion
• Recommendations
• References

Introduction
Marketing is defined as a business process of creating relationships and
to attract as well as satisfied their customers. It involves doing
promotion, advertisement, as well as distribution of goods and
services for sales. Effective marketing practices and principles
depicts the methods of high level business operations.

Define key concepts of marketing
Marketing concepts considered as a
philosophy which a company
implement to increase profits, sale,
takes competitive advantages as well as
satisfy customers.